TravelNewsAsia.com
Tue, 4 April 2017

Cigna Becomes an Official Sponsor of Hong Kong Rugby Sevens

Cigna has signed a three-year agreement with the Hong Kong Rugby Sevens to be an Official Sponsor from 2017 to 2019.

For the past two years, Cigna has supported the premier sporting event as a Partner.

Commenting on the sponsorship, Patrick Graham, CEO, Asia Pacific said, We are thrilled to be continuing and extending our partnership with the Hong Kong Sevens this year a series that has grown in popularity across Asia and attracts global as well as regional fans. Cigna is excited to be one of the first health insurance Sponsors of this iconic event.

As a healthcare solutions provider and Hong Kong Sevens Sponsor, Cigna has initiated a campaign aimed at helping fans stay healthy during the event, The Cigna Sevens Survival Guide.

The campaign includes videos to be aired at the games and during the activation period, an interactive game with prizes and a rugby clinic taught by expert coaches for young rugby players.

Cigna will promote the 'Dos and Donts' on how fans can stay fit and healthy during the Hong Kong Sevens.

We are pleased to partner with such a strong global and regional brand as the Hong Kong Sevens and have built a campaign aimed at reminding our audience in a fun way to stay healthy while they watch the rugby. We hope the digital game, the videos and the practice clinic generate enjoyment --and maybe even some healthy behavior, said DJ Choi, Chief Marketing Officer, International Markets, Cigna.

The two 15-second videos were inspired by the fun costumes of spectators from Sevens of the past to showcase a Survival Guide of Dos and Donts for fans to stay fit and healthy. Dos include:

Drink water
Eat healthy food
Wear sunscreen
Stand up and move periodically
Seek medical help if needed

Cigna will also host a booth at Hong Kong Sevens Central at Chater Garden, Central from 3rd to 6th April, as well as at the main event from 7th to 9th April in the stadium.

The Chater Garden booth will feature an interactive Sevens Survival Game, a fun way to learn the Dos and Donts of staying healthy during the Sevens. Players will compete to win tickets for the Sevens, by running on a virtual reality Rugby Avenue, dodging unhealthy, and collecting healthy, items to score on the leaderboard.

Also during the activation period, Cigna will host a Rugby Clinic over three days between 4th and 6th April at Hong Kong Sevens Central at Chater Garden, where expert coaching through clinics and demonstrations will be held for families and children.

Other pages about the 2017 Cathay Pacific / HSBC Hong Kong Sevens: Pictures from Cathay Pacific / HSBC Hong Kong Sevens 2017, Fiji Beat South Africa to Win 2017 Cathay Pacific / HSBC Hong Kong Sevens, HK Teams Announced for Cathay Pacific / HSBC Hong Kong Sevens, Samoa and Tonga Rugby Sevens Teams Raise Awareness of Shark Conservation, Tackling Barriers Through Sport: HKRU Expands Partnership with Laureus, Official Draw for Cathay Pacific / HSBC Hong Kong Sevens 2017, Paul John to Head HKSI's Sevens Programme, Bars and Restaurants on Hong Kong Island Offer Special HK7s Discounts, Cigna Becomes an Official Sponsor of Hong Kong Rugby Sevens, Lee Gardens in Causeway Bay to be Part of World's Best Sevens Party, Marriott Offers Exclusive Experiences During HKSevens Rugby Week 2017, Hong Kong to Compete in Borneo Sevens 2017, Hong Kong Sevens - Interview with Luc Bollen, GM of The Park Lane Hong Kong (2016). See also: Pictures of the Cathay Pacific / HSBC Hong Kong Sevens 2017, 2016, 2015, 2014, 2013 and 2012.

Rugby pictures: Pictures from 2019 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2016 Cathay Pacific / HSBC Hong Kong Sevens, Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015, Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong Kong, Pictures of Singha Thailand Sevens 2015, Pictures from the 2013 British & Irish Lions Tour in Hong Kong, Pictures of Hong Kong Sevens 2014, Pictures of Hong Kong Sevens 2013, Pictures of Chartis Cup 2012 and Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2012.

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