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Travel Trade Shows 2022, 2023 and 2024 - Calendar of Events

Attending travel trade shows and conferences is not only time consuming but can be very costly as well, so choosing which to attend is paramount to the success of your business.

That was written pre-COVID19, but the message is even more important today than it was then.

What COVID19 has shown, is that we can very easily have a face to face meeting over Zoom - or similar software - without having to pay for a flight, go to the airport, pass through security, immigration, etc. etc.

With such technology we can have two or three video meetings with people all over the world in less time than it would normally take to travel to the airport from home or the office, and without all the expense, hassle and time that goes with such a trip.

Even before COVID19, we at were cutting down on shows, selecting just a few like ASEAN Tourism Forum, TTM+, Cambodia Travel Market, WTM and possibly Arabian Travel Market in Dubai. For aviation, it would be Farnborough or Paris as well as the Singapore Airshow and possibly LIMA.

2022 2022 2022
16-22 ASEAN Tourism Forum Sihanoukville, Cambodia
5-7 June Thailand Travel Mart + Phuket, Thailand
18-22 July Farnborough Airshow Farnborough, England
24-25 August IBTM Americas Mexico
5-8 September ILTM Asia Pacific Singapore
20-22 September IT&CMA / CTW APAC Bangkok, Thailand
12 October Mekong Tourism Forum Quang Nam, Vietnam
19-21 October ITB Asia Singapore
19-21 October HICAP Singapore
7-9 November WTM London London, England
6-8 December  MEBAA Dubai, UAE
5-8 December ILTM Cannes, France
2023 2023 2023
2-5 February ASEAN Tourism Forum Yogyakarta, Indonesia
13-15 February AIME Melbourne, Australia
7-9 March ITB Berlin Berlin, Germany
16-20 March Mekong Tourism Forum Sihanoukville, Cambodia
23-27 May LIMA Langkawi, Malaysia
?? June Thailand Travel Mart + ??, Thailand
19-25 June Paris Airshow Paris, France
?-? October Cambodia Travel Mart Cambodia
?? November WTM London London, England
12-16 November Dubai Airshow Dubai, UAE
2024 2024 2024
?? January ASEAN Tourism Forum ??
20-25 February Singapore Airshow Singapore
22-26 July Farnborough Airshow Farnborough, England
?-? October Cambodia Travel Mart Cambodia
?? November WTM London London, England

The below information was all written pre-COVID19 but hopefully it will still help you to make the right decision about which travel trade shows you should attend in the future.

The calendar of events is also being updated as more shows confirm live events. We do not list virtual trade shows.

Some travel trade shows do host buyers, covering airfares and hotel etc., so it is always worth asking whether that is an option and how to apply.

For Asia, the ASEAN Tourism Forum, or ATF as it is more commonly known, is an excellent show to attend, especially as it rotates between ASEAN countries every year, allowing you to experience the destinations you are selling. It is also a great way to make contacts and see old friends at the beginning of the year. The next ASEAN Tourism Forum is supposed to take place in in Yogyakarta, Indonesia but very few details have thus far been released. It has also been moved from its traditional January slot, to February.

The Thailand Travel Mart Plus (TTM+) has improved enormously over the years and is now an excellent show to attend as it is very focused and gives buyers the opportunity to meet with a wide range of Thai sellers who they would not normally meet. The Tourism Authority of Thailand (TAT) has done a great job in turning this event into an extremely valuable and must attend travel trade show. In 2019, TTM+ was held at the Ocean Marina Yacht Club in Jomtien, Pattaya, but was not held in 2020, 2021, though they did manage to host TTM+ 2022 in Phuket. See: Thailand Travel Mart (TTM+) 2020 - Exclusive Interview with Chiravadee Khunsub of TAT and HD Videos from Thailand Travel Mart Plus (TTM+) 2019.

The Cambodia Travel Mart takes place in October every year and attended for the first time in 2019, the third time the event had taken place. The Kingdom of Cambodia has HUGE tourism potential. It has some amazing beaches, mountains, jungle and plenty of architectural wonders - such as Angkor Wat and others. Having said that, the Cambodia Travel Mart needs to focus more on the B2B market and get more support from the large international hotel chains and regional tourism bodies. It is very important that this event succeeds, as it is far better for overseas buyers and media to visit Cambodia to attend CTM, than for sellers to travel to an event overseas and compete for their attention against all the other destinations. Cheaper too. CTM is still young, and I think it will grow in the years to come. Should you attend? Definitely, you will meet sellers that you would never normally meet, and get to experience the country at the same time. HD Videos from Cambodia Travel Mart 2019.

In 2008, Messe Berlin, organisers of the mammoth ITB Berlin, together with the Singapore Tourism Board, put their full weight behind the inaugural ITB Asia. Over the years, it has grown and grown, and continued to grow - at least the events around ITB Asia have. While all this expansion may seem like a good thing, in our eyes - as a media outlet - there is too much going on, with conferences and seminars covering every imaginable topic taking place at the same time. We no longer attend ITB Asia which takes place annually in Singapore, as we prefer to attend more focused shows such as TTM+, ATF, WTM and CTM.

Another important travel trade show in the region is Tourism Expo Japan, formerly known as JATA Tourism Expo. This trade show has the ambitious aim of becoming the biggest in Asia and with Japan being such an important outbound market, even with a weak global economy, then this will always be one of the most important events on a calendar year. Traditionally JATA and the World Travel Fair, also in Tokyo, rotated annually. Now they have combined, and a few years ago they set up an inbound component to the show. This was very big news, as JATA had always been about the important, and lucrative, outbound market, and, had pretty much ignored the inbound. The Tourism Expo Japan takes place annually in September, and is a show you should attend. There are many delegates not just from Japan but also, Asia Pacific and around the world.

The Mekong Tourism Forum rotates annually between countries on the Mekong, so from that perspective it is very interesting to see different cities and get updates about the local tourism industry in that area. The event has a lot of potential, but is still trying to figure out the best format to use. It is not really a travel trade show as there are no buyers meet seller appointments - a pity perhaps, nor are there any real exhibitors - again a pity, as it would be interesting to see and meet with small hotels and tour operators in that area. The MTF is more of a conference to promote sustainable tourism.

The ITB and WTM, held each year in Berlin and London respectively, are two of the oldest and still the biggest travel trade shows in the world. We used to attend both religiously for many, many years, but now, of the two, only attend the WTM in London. Make sure you book flights and accommodation well in advance as both Berlin and London get very busy.

The EIBTM and IMEX are without a doubt the best MICE shows in the world, although AIME in Australia is also a good event aimed at the MICE market.

The Arabian Travel Market is an excellent show if you are interested in selling the Middle East or attracting customers from the wealthy Middle Eastern markets. To make the most of this show try and do sales trips either after or before the show to some surrounding areas such as Saudi Arabia, Qatar, Abu Dhabi, Bahrain etc.

For luxury, the ILTM series which started in Cannes but has grown in recent years to include Japan and China, among others, is one of the best.

To add your trade show to the calendar of events above costs just US$199 per show, per year, and includes a direct link which opens in a new tab / window. Send us an email to add your show.

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