Travel Industry News at since 1997. Interviews, podcasts, videos, pictures and more

Travel Trade Shows and Exhibitions - Calendar of Events

Attending travel trade shows and conferences is not only time consuming but can be very costly as well, so choosing which to attend is paramount to the success of your business.

You cannot attend them all, and nor would you want to. At we now try and attend the smaller, much more focused shows where we hope to meet sellers from the emerging destinations of a country, people you would not normally meet and who often do not have the budget to attend the world's largest travel trade shows in Europe or the Americas, for example.

Some travel trade shows do host buyers, covering airfares and hotel etc., so it is always worth asking whether that is an option and how to apply.

Hopefully the below information will help you to make the right decision about which travel trade shows you should attend in the future.

For Asia, the ASEAN Tourism Forum, or ATF as it is more commonly known, is an excellent show to attend, especially as it rotates between ASEAN countries every year, allowing you to experience the destinations you are selling. It is also a great way to make contacts and see old friends at the beginning of the year. This year it took place in Ha Long, Vietnam and in 2020 will be in Brunei. In 2021 the ASEAN Tourism Forum will take place in Phnom Penh, Cambodia - a very exciting destination and definitely something to look forward to.

The Thailand Travel Mart Plus (TTM+) has improved enormously over the years and is now an excellent show to attend as it is very focused and gives buyers the opportunity to meet with a wide range of Thai sellers who they would not normally meet. The Tourism Authority of Thailand (TAT) has done an excellent job in turning this event into an extremely valuable and must attend travel trade show. In 2019, TTM+ was held at the Ocean Marina Yacht Club in Jomtien, Pattaya. The venue is perfect for an event of this size as it is close to three international airports (BKK, DMK and UTP), is by the beach, there are plenty of hotels within walking distance, and there is an abundance of nightlife, shopping and places to visit for delegates to enjoy. If you sell Thailand, you really have to attend the TTM+. See: Thailand Travel Mart (TTM+) 2020 - Exclusive Interview with Chiravadee Khunsub of TAT and HD Videos from Thailand Travel Mart Plus (TTM+) 2019.

2019 2019 2019
14-18 January ASEAN Tourism Forum Ha Long, Vietnam
18-20 February AIME Melbourne, Australia
6-10 March ITB Berlin Berlin, Germany
26-30 March LIMA Langkawi, Malaysia
24-27 April ATM Dubai, UAE
15-17 May ITB China Shanghai, China
28-29 May Mekong Tourism Forum Yunnan, China
5-7 June Thailand Travel Mart + Pattaya, Thailand
17-23 June Paris Airshow Paris, France
18-20 September PATA Travel Mart Astana, Kazakhstan
24-26 September IT&CMA / CTW APAC Bangkok, Thailand
8-11 October inter airport Europe Munich, Germany
11-13 October Cambodia Travel Mart Phnom Penh, Cambodia
16-18 October ITB Asia Singapore
23-25 October HICAP Hong Kong
24-27 October Tourism Expo Japan Osaka, Japan
29-31 October IATA AIRS Bangkok, Thailand
30 Oct - 1 Nov ILTM China Shanghai, China
4-6 November WTM London London, England
17-21 November  Dubai Airshow Dubai, UAE
2-5 December ILTM Cannes, France
2020 2020 2020
11-15 January ASEAN Tourism Forum Brunei
11-16 February Singapore Airshow Singapore
17-19 February AIME Melbourne, Australia
2-3 March CAPA MEA Aviation Summit Amman, Jordan
4-9 March ITB Berlin Berlin, Germany
24-26 March IT&CM China Shanghai, China
22-24 April MeetGB Newport, Wales
4-8 May Mekong Tourism Forum Bagan, Myanmar
13-15 May ITB China Shanghai, China
18-20 May ExploreGB Belfast, N. Ireland
18-21 May ILTM Asia Pacific Singapore
1-3 June Thailand Travel Mart (TTM+) Phuket, Thailand
20-24 July Farnborough Airshow Farnborough, England
22-24 September IT&CMA / CTW APAC Bangkok, Thailand
?-? October Cambodia Travel Mart Cambodia
21-23 October ITB Asia Singapore
26-29 October IATA AIRS Vancouver, Canada
5-7 November WTM London, England
2-3 December CAPA World Aviation Outlook Summit London Stansted, England
2021 2021 2021
19-21 January ASEAN Tourism Forum Phnom Penh, Cambodia
10-14 March ITB Berlin Berlin, Germany
?-? March LIMA Langkawi, Malaysia
21-27 June Paris Airshow Le Bourget, France
5-8 October inter airport Europe Munich, Germany
?-? October Cambodia Travel Mart Cambodia
?-? November WTM London London, England

The Cambodia Travel Mart takes place in October every year and attended for the first time in 2019, the third time the event had taken place. The Kingdom of Cambodia has HUGE tourism potential. It has some amazing beaches, mountains, jungle and plenty of architectural wonders - such as Angkor Wat and others. Having said that, the Cambodia Travel Mart needs to focus more on the B2B market and get more support from the large international hotel chains and regional tourism bodies. It is very important that this event succeeds, as it is far better for overseas buyers and media to visit Cambodia to attend CTM, than for sellers to travel to an event overseas and compete for their attention against all the other destinations. Cheaper too. CTM is still young, and I think it will grow in the years to come. Should you attend? Definitely, you will meet sellers that you would never normally meet, and get to experience the country at the same time. HD Videos from Cambodia Travel Mart 2019.

In 2008, Messe Berlin, organisers of the mammoth ITB Berlin, together with the Singapore Tourism Board, put their full weight behind the inaugural ITB Asia. Over the years, it has grown and grown, and continued to grow - at least the events around ITB Asia has. While all this expansion may seem like a good thing, in our eyes - as a media outlet - there is too much going on, with conferences and seminars covering every imaginable topic taking place at the same time. We no longer attend ITB Asia, which takes place annually in Singapore, as we prefer to attend more focused shows such as TTM+, ATF and CTM.

Another important travel trade show in the region is Tourism Expo Japan, formerly known as JATA Tourism Expo. This trade show has the ambitious aim of becoming the biggest in Asia and with Japan being such an important outbound market, even with a weak global economy, then this will always be one of the most important events on a calendar year. Traditionally JATA and the World Travel Fair, also in Tokyo, rotated annually. Now they have combined, and a few years ago they set up an inbound component to the show. This was very big news, as JATA had always been about the important, and lucrative, outbound market, and, had pretty much ignored the inbound. The Tourism Expo Japan takes place annually in September, and is a show you should attend. There are many delegates not just from Japan but also, Asia Pacific and around the world.

The Mekong Tourism Forum rotates annually between countries on the Mekong, so from that perspective it is very interesting to see different cities and get updates about the local tourism industry in that area. This event has a lot of potential, but is still trying to figure out the best format to use. It is not really a travel trade show as there are no buyers meet seller appointments - a pity perhaps, nor are there any exhibitors - again a pity, as it would be interesting to see and meet with small hotels and tour operators in that area. The MTF is more of a conference to promote sustainable tourism.

The ITB and WTM, held each year in Berlin and London respectively, are two of the oldest and still the biggest travel trade shows in the world. We used to attend both religiously for many, many years, but now, of the two, only attend the WTM. Make sure you book flights and accommodation well in advance as both Berlin and London get very busy.

The EIBTM and IMEX are without a doubt the best MICE shows in the world, although AIME in Australia is also a good event aimed at the MICE market.

The Arabian Travel Market is an excellent show if you are interested in selling the Middle East or attracting customers from the wealthy Middle Eastern markets. To make the most of this show try and do sales trips after or before the show to some surrounding areas such as Saudi Arabia, Qatar, Abu Dhabi, Bahrain etc.

For luxury, the ILTM series which started in Cannes but has grown in recent years to include Japan and China among others, is one of the best.

To add your trade show to the calendar of events above costs just US$199 per show per year and includes a direct link which opens in a new tab / window. Send us an email to add your show.

Conferences / Seminars / Workshops

In addition to the major travel shows listed above, there are also hundreds, if not thousands, of conferences, seminars and workshops which cover every topic imaginable.

 These conference-type events are not dedicated exhibitions - even though they may have a small exhibition area to increase revenue - instead they tend to have speakers, panels and discussion groups, and can be very expensive to attend.

 As with anything, some are useful, such as WIT Singapore, but the majority are just pure money making exercises for the organiser.

 We have attended some, but they are rarely worth the thousands of dollars that the organiser tries to charge. Some events have so many speakers that their entire audience is made up of speakers! Plus, a lot of events pick the same companies and the same 'experts', so there is an awful LOT of repetition going on.

To combat this growing trend, of what is ultimately competition, a lot of the leading travel trade shows such as the ITB Berlin, ITB Asia, WTM, JATA Tourism Expo, ATM, etc. have conferences attached to the show, some are official and some not, so do check with the organiser what conferences are available.

To add your trade show to the calendar of events above costs just US$199 per show per year and includes a direct link which opens in a new tab / window. Send us an email to add your show.

Subscribe to our Travel Industry News RSS Feed Travel Industry News RSS Feed from To do that in Outlook, right-click the RSS Feeds folder, select Add a New RSS Feed, enter the URL of our RSS Feed which is: and click Add. The feed can also be used to add the headlines to your website or channel via a customisable applet. Have questions? Please read our Travel News FAQ. Thank you.

Copyright © 1997-2022