Hilton to Open Garden Inn Hotel at Adventure Parc Snowdonia, North Wales

Thousands of people visit the mountainous region of Snowdonia in north west Wales every year.

The air is fresh, the scenery picture perfect, and there are some lovely little hamlets and villages where you can stay without breaking the bank.

Containing the highest peaks in the United Kingdom, outside of Scotland, Snowdonia is a magnet for climbers, hikers, nature lovers, photographers and increasingly, surfers and other thrill seekers.

That's right, you don't need to travel to the other side of the world to surf, experience thrilling bike rides down a mountain, go bungee jumping or feel the adrenaline rush that a zipline provides, all that is just 90 minutes from Manchester Airport and slightly over 4-hours from London Heathrow.

It all started in 2008, when an aluminum works with over 100 years of history was purchased and turned into the world's first inland surf lagoon with a handful of glamping pods for people who wanted to stay.

Since then, the site has expanded enormously and will soon be home to Hilton's second hotel in Wales, with the other Hilton being in the capital, Cardiff.

With so much happening, Steven Howard of TravelNewsAsia.com travelled to Adventure Parc Snowdonia to speak with Justin Everley the Commercial Director.

In the interview, filmed on 8 February 2020, Justin tells us how Surf Snowdonia, as it was then called, was born.

We discuss where guests are coming from, how much of the business is coming in from overseas, where the top markets are, and how Justin expects these demographics to change.

Justin tells us about the surfing, what level of surfers it is aimed at, who it attracts, and whether you can surf year-round.

We also discuss the glamping pods and you will learn more about the brand new 106-room Hilton Garden Inn hotel that is currently being built on-site, and why.

We discuss filling the venue mid-week and outside of holidays, how important the MICE, spa and staycation markets are about to become and what role GDS currently plays in the success of the business.

Justin explains why the location between Conwy, with one of the oldest, largest and most visited castles in Wales, and Betws y-Coed, the gateway to Snowdonia, is going to be crucial to Adventure Parc Snowdonia's success. And he tells us how they have used technology to enhance the guest experience, what challenges they face with recruitment and what further expansion plans they have. All that and much, much more in the FHD video and podcast below.

Hilton to Open Garden Inn Hotel at Adventure Parc Snowdonia, North Wales

PODCAST

See also: History of Conwy, North Wales - Interview with Councillor Bill Chapman, North Wales Tourism - Interview with Jim Jones, CEO, Hilton to Open Garden Inn Hotel at Adventure Parc Snowdonia, North Wales, Sustainable Inspiration from Farmer Gareth Wyn Jones in North Wales, The Quay Hotel & Spa in Deganwy, North Wales - Interview with GM, Brid Collins, MICE in North Wales - Interview with Richard Jones of venue cymru, Llandudno, What Does Tourism Mean to Conwy, North Wales? Interview with Mayor and Welsh Wine from Gwinllan Conwy Vineyard - Interview with Colin Bennett.

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