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- 1. Gregory Hartmann to Head STR Analytics
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Gregory Hartmann to Head STR Analytics. STR is extending its range of analytical services and creative applications to the hotel industry through the formation of STR Analytics. This new endeavor aims to satisfy the demand for more in-depth and comprehensive analysis of STR products, including Performance, Census, and Pipeline databases.
- 2. Travel Industry Research Experts launch STR Global
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Travel Industry Research Experts launch STR Global. Three of the leading names in hotel-industry research - Smith Travel Research (STR), Deloitte’s HotelBenchmark and The Bench - have launched STR Global. STR Global will provide clients - including hotel operators, developers, financiers and analysts - access to hotel research with regular and custom reports covering more than 36,2
- 3. STR Analytics to Oversee Hotel Operating Statistics Program
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STR has confirmed the Hotel Operating Statistics (HOST) Program, which includes the HOST Almanac and Custom HOST Reports, will now be the responsibility of STR Analytics. STR Analytics, which is part of the STR family of companies, provides in-depth data analysis and consulting services to the hotel industry.
- 4. STR Upgrades to Senior Partner of Cornell's CHR
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STR Upgrades to Senior Partner of Cornell's CHR. The hotel industry research and benchmarking analysis firm, STR, has upgraded its relationship with Cornell's Center for Hospitality Research. After several years as a CHR partner, STR has now become a CHR senior partner, allowing STR to participate more strongly in assisting the CHR with its research program.
- 5. STR Global to Provide Choice Hotels with Benchmarking Services
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STR Global to Provide Choice Hotels with Benchmarking Services. STR Global, a provider of market data to the world's hotel industry, and Choice Hotels International, have signed a global agreement for STR to provide benchmarking services to Choice Hotel. Initially, STR Global will work together to roll out the STAR program to hotels in the United Kingdom, Australasia, Mexico, Centr
- 6. STR Revises US Hotel Industry Projections
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STR Revises US Hotel Industry Projections. STR is projecting the U.S. hotel industry to report increases in all three key metrics in 2011. STR's revised forecast now projects 2011 occupancy to be up 2.4% to 56.2%, ADR to increase 3% to US$96.81, and RevPAR to jump 5.5% to US$54.41.
- 7. STR Expands Analysis of Japan's Hotel Industry
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According to data from STR Global's Japan Hotel Review, hotel performance in Japan suffered an understandable setback following the earthquake and tsunami in March 2011, but the country's hotel industry is making a comeback. The launch of the STR Global Japan Hotel Review coincides with STR's expansion of the sample of participating hotels in Japan to 316 as of November 2011. This
- 8. STR Updates US Hotel Industry Forecast
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STR Updates US Hotel Industry Forecast. According to the latest forecast update from STR, the U.S. hotel industry is projected to end 2010 with increases in two of the three key performance measurements. STR is projecting 2010 OR will increase 4.4% to 57.1%, while ADR is expected to end the year virtually flat with a 0.1% decrease to US$97.74, and RevPAR to rise 4.3% to US$55.77.
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