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1. Gregory Hartmann to Head STR Analytics
Gregory Hartmann to Head STR Analytics. STR is extending its range of analytical services and creative applications to the hotel industry through the formation of STR Analytics. This new endeavor aims to satisfy the demand for more in-depth and comprehensive analysis of STR products, including Performance, Census, and Pipeline databases.
2. Travel Industry Research Experts launch STR Global
Travel Industry Research Experts launch STR Global. Three of the leading names in hotel-industry research - Smith Travel Research (STR), Deloitteís HotelBenchmark and The Bench - have launched STR Global. STR Global will provide clients - including hotel operators, developers, financiers and analysts - access to hotel research with regular and custom reports covering more than 36,2
3. STR Analytics to Oversee Hotel Operating Statistics Program
STR has confirmed the Hotel Operating Statistics (HOST) Program, which includes the HOST Almanac and Custom HOST Reports, will now be the responsibility of STR Analytics. STR Analytics, which is part of the STR family of companies, provides in-depth data analysis and consulting services to the hotel industry.
4. STR Upgrades to Senior Partner of Cornell's CHR
STR Upgrades to Senior Partner of Cornell's CHR. The hotel industry research and benchmarking analysis firm, STR, has upgraded its relationship with Cornell's Center for Hospitality Research. After several years as a CHR partner, STR has now become a CHR senior partner, allowing STR to participate more strongly in assisting the CHR with its research program.
5. STR Global Appoints Robin Rossmann as Managing Director
STR Global has appointed Robin Rossmann as managing director of the London-based hotel data benchmarking company. Rossmann will begin his new role on 1 January 2016, replacing Elizabeth Randall-Winkle, who has been named chief strategy officer at STR, Inc. Based in Hendersonville, Tennessee, STR is the largest shareholder of STR Global.
6. STR Global to Provide Choice Hotels with Benchmarking Services
STR Global to Provide Choice Hotels with Benchmarking Services. STR Global, a provider of market data to the world's hotel industry, and Choice Hotels International, have signed a global agreement for STR to provide benchmarking services to Choice Hotel. Initially, STR Global will work together to roll out the STAR program to hotels in the United Kingdom, Australasia, Mexico, Centr
7. Increasing Occupancy Rates Hint at Early Signs of Recovery for Hotels in China
According to preliminary data from STR, mainland Chinaís daily hotel occupancy reached an absolute level of 31.8% on 28 March, up from a low of 7.4% during the first week of February. In Beijing, daily occupancy sat around 10% for most of the first week of March, but climbed to as high as 21.6% on 28 March. Shanghai was as low as 11% on 1 March but reached 28.6% on 28 March.
8. STR Promotes Amanda W. Hite to President and CEO
Amanda W. Hite, STRís president since 2011, has been promoted to president and chief executive officer. Hite is in her 11th year with STR, and she served as president and COO for the last five. During the first quarter of 2016, Hite led the implementation of STRís updated corporate brand, which unified the companyís global entities and aligned its expansion into additional market s

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