Amanda W. Hite, STRís president since 2011, has
been promoted to president and chief executive officer.
Hite is in her 11th year with STR, and she
served as president and COO for the last five.
During the first
quarter of 2016, Hite led the implementation of STRís updated
corporate brand, which unified the companyís global entities and
aligned its expansion into additional market sectors.
STRís data sample in the hotel industry has
grown 185.5% during Hiteís tenure as president to more than 7.2
million hotel rooms in 53,000 hotels around the globe.
also is expanding its data and analytics platform into the self
storage and health club sectors.
ďAmandaís contributions in further expanding
STRís reach around the globe have been invaluable,Ē said Randy
Smith, who co-founded STR in 1985. ďAs we embark on our fourth
decade of service to the hotel industry and expand our services to
other sectors, Amanda is the ideal leader to continue our mission
of providing our partners and clients with the hands-on and
confidential approach that has become our calling card. Adding CEO to Amandaís title is a testament to
her hard work and dedication in providing STRís employees with
opportunities for advancement, and our partners and clients with
the opportunity to benchmark and analyze their businesses with
As part of the companyís updated direction and
international growth, several recent appointments have been made
to STRís senior team: Elizabeth Randall-Winkle (chief strategy
officer), Robin Rossmann (managing director based at STRís
international headquarters in London), Scott Hendryx (chief
information officer) and Jon Timmons (chief operations officer).
Smith will take a sabbatical from the business
this year and remain involved with the long-term vision for STR as
co-founder and owner.
Under Hiteís leadership, STRís employee base has
grown to 250 worldwide. In addition, a 35,000-square-foot
expansion to the companyís North American headquarters is on track
for a December 2016 completion.
ďI am grateful for the opportunity presented to
me by the Smith family,Ē Hite said. ďTheir commitment to
excellence, along with the hard work demonstrated by our
incredible employees and the continued feedback and support of our
partners and clients, has allowed us to grow into a global
company. The experience and dedication of so many employees over
the years combined with the addition of several dynamic senior
executives during the first half of 2016 provides STR with the
resources needed to continue its rapid growth trajectory while
remaining focused on the needs of our clients and partners.Ē
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