STR has confirmed the Hotel Operating Statistics
(HOST) Program, which includes the HOST Almanac and Custom HOST
Reports, will now be the responsibility of STR Analytics.
Analytics, which is part of the STR family of companies, provides
in-depth data analysis and consulting services to the hotel
"STR is looking forward to having STR Analytics
oversee the HOST Program responsibilities," said Amanda Hite,
STR's president. "Their expertise in the industry will be a great
asset to the study and allow us to expand HOST data reporting."
The HOST Almanac, which was formally known as the HOST Study,
is one of the most extensive and definitive databases on the U.S. hotel
industry revenues and expenses. The 2011 study included operating
statements of approximately 6,200 hotels.
information on hotel revenue and expenses as well as information
by department, including rooms, food and beverage, marketing,
utility costs, property and maintenance, administrative and
general, and selected fixed charges.
Highlights from the
2012 study included:
- The U.S. hotel industry's total revenue
grew 7.5% in 2011 to US$137.5 billion, the largest percentage
change in the previous 10 years.
- Gross Operating Profit (GOP)
rested at 36.1% in 2011 compared with 35.3% in 2010.
- Full-service hotels in the study generated US$240.08 in total
revenue per occupied room night in 2011, up from US$263.13 in 2010.
- Franchise fees in chain-affiliated, limited-service hotels
accounted for 3.2% of the undistributed operating expenses,
which equates to US$2.91 per occupied room night.
excited to grow the HOST Program into a more thorough and
comprehensive suite of products," said Caitlyn Milton, business
intelligence manager at STR Analytics. "This year we will be
collecting 95 additional line items and providing more in-depth
profitability analysis through the HOST Almanac, Custom HOST and
consulting projects. The HOST Almanac presents a clear picture to
hoteliers of how their operating expenses match up to the national
averages and helps identify areas of operation where they can
tighten up or where they are being outperformed."
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