The hotel industry research and benchmarking
analysis firm, STR, has upgraded its relationship with Cornell's
Center for Hospitality Research.
After several years as a CHR partner, STR
has now become a CHR senior partner, allowing STR to participate
more strongly in assisting the CHR with its research program. In
addition to financially supporting the CHR, STR has promoted
industry research by making its aggregate database available to
In addition, STR founder Randell Smith and president
Mark Lomanno contribute an analysis of current industry trends to
each issue of the Cornell Hospitality Quarterly. Lomanno has also
been a vital participant of the CHR advisory board.
the time he founded STR, Randell Smith's mission was to use data
to help the lodging industry improve its operations and
management," said Lomanno. "We see the same mission in the Center
for Hospitality Research - strengthening the hospitality industry. I
look forward to stepping up our current relationship."
to sitting on the CHR advisory board and having a seat at all CHR
industry roundtables, senior partners work directly with CHR
fellows to support their research efforts.
contributions that STR has made to the lodging industry, we
greatly appreciate the vote of confidence from Randell Smith and
Mark Lomanno, as STR becomes a senior partner of CHR," said
Professor Rohit Verma, CHR executive director. "We will work
together to further strengthen the CHR's research efforts."
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