Choice Hotels International has signed a global agreement for STR
Global to provide it with benchmarking services.
Initially, STR Global will work together to roll
out the STAR program to hotels in the United Kingdom, Australasia,
Mexico, Central & South America, Germany and France in 2011.
Choice Hotels International has more than
485,000 rooms globally with the brands such as Clarion, Quality,
Comfort and Sleep Inn, ranging from limited-service to
full-service hotels in the Economy, Midscale and Upscale segments.
Bill Carlson, SVP Performance Analytics, Choice
Hotels International, said, "Choice Hotels International
has chosen STR Global as its provider because they offer the depth
of coverage on a global basis to enable us to get the data from
one trusted source and provide our hotels and our corporate office
with access to the performance and benchmarking results in a
practicable and easy-to-use manner."
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