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65. Best Western Re-Names Global Loyalty Program
Best Western Re-Names Global Loyalty Program. Best Western International has re-named its hotel loyalty program Best Western Rewards. The name change, from Gold Crown Club International, helps re-brand the twenty-year-old program as what it truly is: a program that rewards travellers for their loyalty to Best Western.
66. Wyndham Rewards Enhances Loyalty Programme with Member Levels
Wyndham has enhanced its loyalty programme by introducing four levels of membership - Blue, Gold, Platinum and Diamond. The Wyndham Rewards Member Levels make it easier for members to enjoy a host of new benefits that increase by level, from rollover nights to annual point bonuses and more.
67. InterContinental Hotels Group adds new online convenience for Priority Club Rewards members
InterContinental Hotels Group adds new online convenience for Priority Club Rewards members.
68. InterContinental Hotels Group Launches Priority Club Rewards - Air China Airlines Partnership in
InterContinental Hotels Group Launches Priority Club Rewards - Air China Airlines Partnership in Mainland China
69. Langham Hotels International launches new Rewards Programme
Langham Hotels International launches new Rewards Programme.
70. Free Internet for Marriott Rewards Members
Marriott has taken a tentative step towards following many other major hotel companies in offering guests free internet, but stopped short of making it a global, company-wide, no terms policy. All Marriott Rewards members, no matter what level of the programme they have achieved, now receive complimentary in-room high-speed internet access at
71. Marriott Rewards Launches MegaMiles Promotion
Marriott Rewards MegaMiles is giving members the opportunity to earn 2,000 bonus miles with every stay, beginning with the second stay, up to a total of 50,000 bonus miles during the promotion. Members will also earn their usual base miles with every stay. Stay between 1 January and 30 April 2012, at any of over 3,500 participating hotels in 70 countries.
72. Regal Hotels launches Regal Rewards Loyalty Program
Regal Hotels launches Regal Rewards Loyalty Program. The free membership program is free and includes three types of membership, namely Classic, Gold and Platinum. Application is easy, with as little as one stay at any Regal Hotels in Hong Kong or Shanghai, guest can apply for Classic membership which provides privileges like priority check-in with pre-registration, local newspaper

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