Park Hotel Group has launched Park Rewards, a
loyalty programme that rewards corporate bookers, staying guests
as well as those using just the F&B outlets.
The programme is free to join and will be
made available in the following two phases.
In the first phase, corporate bookers will
be able to sign up as corporate members and earn PARK$ on every
qualified booking at participating hotels within the group, redeem
instant rewards and enjoy exclusive perks. As part of the launch,
corporate travel professionals who sign up for Park Rewards from
before 30 November 2018, will also receive a bonus PARK$500 as a
The second phase will be launched in January
2019 where Park Rewards will be made available to guests and
diners. Both corporate and consumer members can earn PARK$ when
they stay or dine at participating hotels, restaurants and bars.
“The launch of Park Rewards demonstrates our
commitment to cultivate a direct relationship with our clients, as
well as our hotel and dining guests,” said Allen Law, Chief
Executive Officer, Park Hotel Group. “We looked at a number of
programmes out there today and the feedback is that complexity
turns members off and severely impacts their engagement levels.
This is the reason why Park Rewards is built on the principles of
simplicity, accessibility and transparency. We believe that we are
the first programme with truly no blackout dates. Any room that is
bookable publicly will be available for redemption by members. It
is our desire for our members to be able to celebrate life’s
moments anytime they wish, even during holidays and peak travel
Park Hotel Group,