ASIA Travel Tips.com

Best Western Re-Names Global Loyalty Program

Search ASIA Travel Tips .com Latest Travel News Send to Friend Friday, 6 February 2009

Best Western International has re-named its hotel loyalty program “Best Western Rewards”.

The name change, from Gold Crown Club International, helps re-brand the twenty-year-old program as what it truly is: a program that rewards travellers for their loyalty to Best Western.

“Over nine million travellers around the world belong to Best Western Rewards because of what it offers them: free room nights and the opportunity to leverage their hotel stays for other valuable gifts, including gift cards, airline miles, and more,” said Mr. Glenn de Souza, Best Western International’s Vice President International Operations Asia.

Mr. Chris Chen, Regional Manager – Marketing Services, Best Western International Asia added, “Around 80% of our business revenue comes from the most loyal 20% of our customers. As a result, many modern marketing concepts such as CRM (customer relationship marketing), Call Center and various value-added benefits, have been developed to serve and delight our loyal customers.”

Currently, Best Western Rewards is divided into 23 clubs (Asia, Austria, Australia, Belgium, China, Denmark, Finland, Germany, Israel, Italy, North America, Norway, Portugal, South America, Spain, Sweden, Switzerland, The Netherlands, and Turkey) and offers a variety of regional rewards tailored to the interests of members in each specific region.

 Members of Best Western Rewards earn 10 points for every U.S. dollar spent, and free nights start at 8,000 points. Members can earn and spend points at more than 4,000 properties in 80 countries worldwide.

Best Western Rewards offers four tiers of membership: Blue for first sign-up; Gold Elite membership for those who stay at least 10 nights per year; Platinum Elite for members who stay at least 15 nights per year; and Diamond Elite for members who stay 30 or more nights in a year. Membership is free.

See other recent news regarding: Airlines, Aviation, Flights, Hotels, Promotions, New Hotels, Free Deals, Cruises, Best Western, Miles, Rewards

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Exclusive HD video interview with Mr. Fumihiro Sakakibara, General Manager - Japan, Macao Government Tourism Office. Aviation industry update from the Group CEO of AirAsia, Mr. Tony Fernandes, and Gary Chapman, Emirates' President Group Services and dnata. Exclusive HD video interview with Mr. John R. Rolfs, General Manager of The Ritz-Carlton, Tokyo and Vice President Japan & Korea. In this interview, filmed in a luxurious suite at The Ritz-Carlton, Tokyo on Sunday, 24 September 2017, we ask Mr. Rolfs to tell us more about the property.
Macao Tourism Update Aviation: AirAsia and Emirates The Ritz-Carlton, Tokyo
What exactly is going to happen to The Dusit Thani Bangkok hotel, when will it close, what about the staff, when will the new Dusit Thani Bangkok open and what will it be like? In this exclusive HD video interview with Ms. Sukanya Janchoo, General Manager of The Dusit Thani Bangkok, Steven Howard of TravelNewsAsia.com asks Khun Sukanya about the hotel, its markets, RevPAR and these major changes. Travelodge Hotels Asia’s Brands and Expansion Plans - Exclusive HD Video Interview with Stephen Burt, Chairman. Exclusive HD video interview with Alejandro Bernabe, Group Director of Avani Hotels and Resorts. We talk about Avani Hotels' future plans and what exciting new developments are in the pipeline. You will also learn that Avani is about to announce a new sub brand, is currently building its first resort with private pool villas and what the group's position is on new technology.
Dusit Thani Bangkok Travelodge Hotels Asia Avani Hotels & Resorts
Jonathan Wigley, CEO of Travelodge Thailand, outlines expansion plans in HD Video Interview. Exclusive HD video interview with Myanmar's Minister of Tourism and Hotels, H.E. U Ohn Maung, about the status of tourism in the beautiful and mystical country of Myanmar (formerly known as Burma). Birth of a Luxury Thai Hotel Brand - HD Video Interview with Christopher E. Stafford, Chief Operating Officer of the newly formed 137 Pillars Hotels & Resorts.
CEO of Travelodge Thailand Myanmar Tourism Update Birth of Luxury Thai Hotel Brand
This HD video tour of Thai AirAsia X's brand new 337-seat Airbus A330-300 aircraft was filmed at Don Mueang Airport in Bangkok, Thailand on 14 May 2014  Exclusive HD video interview with Jaime J. Bautista, President & Chief Operating Officer (COO) of Philippine Airlines (PAL) HD video of the interior and exterior of a Thai Vietjet Airbus A320-200.
Thai AirAsia X A330-300 PAL President & COO Thai Vietjet A320-200
Inside Qatar Airways Boeing 787-8 Dreamliner - HD Video It takes 800 workers between 65 and 80 days to assemble, install, test, paint, furnish and deliver an Emirates Airbus A380. Showers, Bars, Lounge - The Emirates Airbus A380 Has Them All - HD Video Tour Thai Airways International Takes Delivery of Brand New Boeing 777-300ER
Qatar Airways B787 Emirates A380 Thai Airways B777-300ER
Latest Travel News
Advertising
Advertising
Copyright © 1997-2017 ASIATravelTips.com/TravelNewsAsia.com