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InterContinental Hotels Group
has added a new convenience functionality to its Web sites, making it easier for Priority Club Rewards members to book travel for
coworkers, friends, family or authorize other Priority Club Rewards members to book travel for them.
For corporate, small group, or casual trip planners, Travel Arranger makes it possible for a Priority Club Rewards member to
give permission to another member to make reservations on their behalf. By enabling Priority Club Rewards members to
designate a trip planner to access their account, the trip planner no longer has to use his own Priority Club Rewards account or
remember booking preferences and personal information when making hotel reservations for others. The traveler’s preferences
are available to the designated trip planner so they can easily book what the traveler wants. Travel Arranger was launched in
early September on the PriorityClub.com Web site and already has thousands of Priority Club Rewards members registered for
this service.
“We are constantly working to improve our program with innovative technology and features that provide real value to our
members,” said Steve Sickel, senior vice president, Loyalty Marketing, InterContinental Hotels Group. “Many of our members
don’t personally schedule their travel, so Travel Arranger will allow greater convenience and assurance that their specific
preferences will be taken care of.”
Trip planners may make reservations
at any of IHG’s 3,500 hotels worldwide, including InterContinental Hotels & Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn,
Express By Holiday Inn, Staybridge Suites and Candlewood Suites hotels.
“Our goal is to make it ever easier and more convenient for guests to book their own travel using our direct Internet channel.
Now with Travel Arranger, we’ve made our Web sites more useful than ever to an important customer segment – those guests
who do not make their own travel arrangements, but who have others make arrangements for them. Even without marketing the
service, we have seen a tremendous amount of interest and activity almost from the first hour the service was launched,” said
Eric Pearson, senior vice president, Global E-commerce, InterContinental Hotels Group.
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