For the first time since Marriott acquired
Starwood Hotels and Resorts in 2016, Marriott’s three loyalty
programs - Marriott Rewards, The Ritz-Carlton
Rewards and Starwood Preferred Guest (SPG) - are now operating
under one set of unified benefits and one currency spanning the
entire loyalty portfolio of 29 brands and more than 6,700
participating hotels in 130 countries and territories.
Members can now combine
their separate program accounts into one at Marriott.com or SPG.com to take
advantage of everything Marriott International’s loyalty programs
Together, the unified programs are richer.
Members now earn on average 20% more points per dollar
spent and have their Elite status recognized consistently at every
Additionally, members now have the added convenience to book stays
throughout the portfolio on Marriott.com,
the Marriott and SPG apps, or by contacting customer engagement
“This is an exciting time for our loyalty members
who now have endless inspiration to travel and experience the
world to create memories that will last a lifetime,” said David
Flueck, Senior Vice President, Global Loyalty, Marriott
International. “We merged the incredible earning and redeeming
power of Marriott Rewards with the phenomenal Elite benefits of
SPG to create one of the richest travel loyalty programs with the
most extraordinary global portfolio of hotels – from overwater
bungalows, to mountainside ski resorts, to iconic urban
As a result of the unified, single-currency programs, when
members combine their accounts, their points balances will also combine, ending the need to transfer points between programs. For
SPG members, their SPG points balance multiplied by three. All
members earn 10 points for every dollar spent at all brands except
Residence Inn, TownePlace Suites and Element which earn five
points per dollar spent and Marriott Executive Apartments and
ExecuStay properties which earn 2.5 points per dollar spent.
addition, for 2018, nights earned at Marriott Rewards and SPG
hotels will also combine, potentially helping members achieve
Elite status faster.
Under the unified programs, all SPG members
receive a new account number to align with the Marriott Rewards
system. Members with multiple program accounts can choose to
combine under their preferred account.
The Marriott Rewards, The
Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will
continue to live on until early 2019 until combining under a new
Under the unified programs, members now earn
Silver Elite status after just ten nights annually, Gold Elite
status after just 25 nights, Platinum Elite status after 50 nights
and Platinum Premier Elite status after 75 nights.
Premier members surpassing 100 nights and $20,000 annual spend
will enjoy the highest level of personalized service – the popular
ambassador program – along with all the other benefits in that
Members who have achieved Lifetime status will continue to
have their status recognized under the new Lifetime Elite tiers
that will apply across the unified programs.
The unified programs introduce a new
Free Night Award chart for redemptions across the entire loyalty
portfolio. Nearly 70 percent of hotels now require the same or
fewer points for a free stay than before.
Further, members can
save 25,000 points per night by redeeming for future category
eight hotels priced in category seven until 2019, including
coveted all-suites properties. The new Free Night Award chart
launched with standard pricing, adding off-peak and peak pricing
addition, other new benefits include:
members now earn points for food and beverage, spa and other
qualifying incidentals charged to their folio, rather than just
the room rate.
Hotels throughout the loyalty portfolio now have
no blackout dates for points redemptions.
Booking direct on any
of Marriott International’s digital and mobile channels means
members can take advantage of exclusive member-only rates and free
Wi-Fi. In addition, both the Marriott and SPG apps offer mobile
check-in and check-out and send members alerts when their room is
ready. Members can also chat directly with hotel associates
before, during, and after their stays using Mobile Requests, and
use their smartphones as their room key at more than 1,000 hotels.
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