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Tue, 5 Nov 2019

Kayak to Integrate Routehappy's Rich Content

Kayak has signed a multi-year retailing agreement with ATPCO that will see it integrate all three Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTA), and Universal Product Attributes (UPA) into its portfolio of travel brands.

The content integration will help Kayak further enhance its flight shopping displays so that customers can easily see amenities like Wi-Fi, USB outlets, in-flight entertainment and food in its flight search results.

Additionally, the UTA integration will result in an updated display that will help travelers better understand the benefits and restrictions that typically come with the purchase of a ticket. This may include seat selection, cancellations and flight changes, and a more visual display with a UPA integration including photos, videos and 360 tours of the aircraft.

On board one of airBaltic's Airbus A200-300 aircraft. Picture by Steven Howard of Click to enlarge.

We want our users to have the best possible information to evaluate flights, said Debby Soo, Chief Commercial Officer at Kayak. Routehappy makes it easy for our partners to merchandise their offers and, in turn, for travelers to make the perfect choice.

Kayaks decision to move forward with ATPCOs Routehappy Rich Content follows an earlier integration between the two companies, and stems from the need for more high quality product and fare content as more airlines move toward unbundling their offerings.

Creating and distributing high quality, comprehensive rich content is hard. Our Retailing teams are constantly looking at trends, monitoring fleet changes, and working directly with airlines to keep the content relevant and fresh. Having Kayak back on board is a testament to that commitment and were delighted that Kayak has put its trust in us to deliver content that matters to their customers, said Jonathan Savitch, Chief Commercial Officer at ATPCO. The days of just using price and schedule to make flight shopping decisions are over.

More HD Videos and Podcasts from IATA Airline Industry Retailing Symposium 2019 in Bangkok, Thailand: Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA, IATA Airline Industry Retailing Symposium 2019 - Interview with Stephan Copart, Airline Distribution - Interview with Rakesh Narayanan of Sabre Travel Solutions, ATPCO and Routehappy - Interview with Robert Albert at IATA AIR Symposium 2019, Awesome Trip - Interview with Mark Corbett, Chief Innovation Officer, Vern Insurance Technologies - Interview with Marton Elodi at IATA AIRS 2019 and Evolution of Airline Chatbots - Interview with Jonathan Newman, CCO of ( caravelo (.

See latest Travel News, Interviews, Podcasts and other news regarding: Kayak, Routehappy, ATPCO.

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