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1. CX, EK, LH and SQ Join Airbus Routehappy Alliance
Airbus has teamed up with Routehappy, a merchandising content platform for flight shopping, to accelerate the transformation of flight shopping from what it describes as commoditized to differentiated. Four of the worlds leading carriers: Cathay Pacific, Emirates, Lufthansa Group and Singapore Airlines have already joined the Airbus Routehappy alliance.
2. ATPCO and Routehappy - Interview with Robert Albert at IATA AIR Symposium 2019
Robert Albert founded Routehappy in 2011 in New York, USA. The company was acquired by ATPCO in February 2018 and fully integrated in February 2019. In this interview, filmed on 29 October at the IATA Airline Industry Retailing Symposium (AIRS) in Bangkok, Steven Howard of TravelNewsAsia.com asks Robert to give us an update on the company, NDC, NGS and the industry in general.
3. Sabre to Integrate Airline Content from Routehappy Hub into Booking Platforms
Sabre is to integrate airline content from Routehappy Hub into its booking platforms. The partnership is aimed at giving travel consultants more relevant information to help them advise travelers on the growing range of airline amenities and featured products.
4. Kayak to Integrate Routehappy's Rich Content
Kayak has signed a multi-year retailing agreement with ATPCO that will see it integrate all three Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTA), and Universal Product Attributes (UPA) into its portfolio of travel brands.
5. Sabre Signs New Retailing Agreement with ATPCO
Sabre has signed a long-term retailing agreement to distribute ATPCOs Routehappy content. The new distribution scope includes Sabres air shopping APIs and direct airline shopping and merchandising solutions, in addition to Sabre global distribution system (GDS).
6. Russias Sirena Travel Signs Multi-Year Retailing Agreement with ATPCO
Sirena Travel, a leading GDS and technology provider in Russia, has signed a multi-year agreement with ATPCO and subscribed to the company Routehappys Rich Content.
7. Qantas Enables Routehappy Rich Content Through Sabre Red 360
Qantas has expanded its distribution agreement with Sabre so that more agents have access to richer information about the airlines fares, products and services. Sabres graphical Sabre Red 360 interface will now showcase Qantas products with rich, relevant and engaging content through the airlines connection with ATPCO.
8. Wego Signs Retailing Agreement with ATPCO
Wego has signed a retailing agreement with ATPCO. Wego will integrate Routehappy Rich Content to enhance flight shopping displays across its meta-search site in 22 languages including English, Chinese, Japanese, Korean, and Arabic.

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