Sabre to Integrate Airline Content from Routehappy Hub into Booking Platforms

Sabre is to integrate airline content from Routehappy Hub into its booking platforms.

The partnership is aimed at giving travel consultants more relevant information to help them advise travelers on the growing range of airline amenities and featured products.

The deal is Routehappy’s first integration with a global distribution system (GDS), and allow agents to see Routehappy Hub’s highly targeted, merchandising content by aircraft, class of service, airport, route and fare, offering a more retail oriented selling experience in the new Sabre Red platform.

“With the integration of Routehappy Hub as a capability in our agency platform we are driving dynamic traveler-first merchandising, helping our airline customers to unlock higher revenue in their merchandising strategy,” said Wade Jones (pictured), senior vice president of marketing, Sabre Travel Network. “Traveler expectations have evolved to where they are looking for complete information about their travel experience and these expectations are shaping airline merchandising and agency retailing. Our collaboration with Routehappy makes it easy for airlines worldwide to provide their depth and breadth of travel services and amenities in the Sabre travel marketplace.”

The integration with Routehappy will be an enhancement to the rich graphical capabilities of Sabre’s agency platform to support airline amenities and branded fares sales.

With an entirely new workflow and user experience, rich with visual and descriptive content sourced via Routehappy, the new Sabre Red Workspace will enable airlines to market their brand and products in ways that are more consistent with how they market themselves in other retailing channels.

Videos from/about Sabre include: Sabre Airline Solutions - Exclusive HD Video Interview with Dasha Kuksenko, Philippine Airlines First to Use Sabre's AirVision Commercial Analytics. Exclusive HD videos (9) from Sabre's Travel Technology Exchange (TTX) APAC 2016 including interviews with: Wade Jones, Senior Vice President of Marketing and Strategy at Sabre Travel Network, Roshan Mendis, Senior Vice President - Sabre Asia Pacific, Anupam Bokil, Vice President of Product and Technology - Sabre Travel Network Asia Pacific, John Samuel, Senior Vice President of Design at Sabre, Alex Tang, CEO of XCOR Space Expeditions Asia and MD of JW Marriott Hotel Beijing and The Ritz-Carlton, Beijing as well as Three Presentations from Sabre's Travel Technology Exchange (TTX) 2016 in Beijing and Brief Introduction to Sabre Airline Solutions by Greg Gilchrist. Plus we have many more: HD Videos.

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