Philippine Airlines First to Use Sabre’s
AirVision Commercial Analytics
[HD video and podcast below]
Philippine Airlines (PAL) will be the first airline in Asia
Pacific to use Sabre's AirVision Commercial
Analytics.
“We are proud to partner with Sabre to help us
identify new revenue streams and improve efficiencies,” said Dina
May F. Flores, vice president - Revenue Management, Philippine
Airlines. “This will provide us relevant insights to help us
better understand our customers’ buying behavior. This will help
us attain our goal of becoming a five-star airline and a source of
pride for Filipinos everywhere.”
Commercial Analytics will help PAL optimize
revenue per passenger instead of the historically used revenue per
seat model – a key component of achieving total revenue
optimization.
The real-time solution analyzes historical
and future revenue trends through integrated air fare, ancillary
product, and partner revenue metrics with predictive intelligence.
“Sabre’s Commercial Analytics will allow
Philippine Airlines to make more actionable decisions,” said
Dasha
Kuksenko, vice president and regional general manager – Sabre Airline
Solutions, Asia Pacific. “This solution also enables the airline
to maximize revenue, improve efficiency and productivity, while
driving a competitive advantage. By using Commercial Analytics,
the Philippines flag carrier will have the ability to look at
customer segments instead of simply fare purchases. This gives the
airline more insights into their customers’ purchase propensities
and the ability to recommend actions to best suit the business
needs of the airline.”
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