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17. Worldhotels to Launch Loyalty Programme
Worldhotels is preparing to launch Peakpoints, its new loyalty programme. Worldhotels Peakpoints, which will be available at all of the group’s almost 500 hotels in 65 countries worldwide, will launch on 24 April 2014.
18. Best Western Completes Acquisition of Worldhotels
Best Western has completed its acquisition of Worldhotels, a collection of approximately 300 hotels and resorts in destinations around the world. Best Western says that the Worldhotels brand “will play a critical role in enhancing Best Western’s portfolio of offerings to include the upper upscale and luxury segments”.
19. Executive Appointments at Worldhotels
Worldhotels has appointed Gregory Habeeb as President - North America and Melissa Gan as Managing Director - Asia Pacific. Roland Jegge, who has been with WorldHotels for the past 23 years, will continue to serve as President - APAC. He remains primarily responsible for hotel development, complemented by a broader role as brand ambassador in the region.
20. Worldhotels Partners Sixt Rent a Car
Worldhotels has partnered Sixt rent a car. Worldhotels guests will receive a discount of up to 10% when booking a vehicle with Sixt. The group's hotels profit from the new partnership by receiving benefits such as commission payments on all offline and online bookings for their guests.
21. WORLDHOTELS Partners Leading Technology Providers
WORLDHOTELS Partners Leading Technology Providers. WORLDHOTELS has signed new technology deals with Micros Opera, IDeaS and Amadeus Tour Market. The partnerships are designed to optimise revenue and profitability for its almost 500 properties and further increase their competitive advantages.
22. Worldhotels Appoints Alicia Dill as Senior Vice President - Americas
Worldhotels has appointed Alicia Dill as Senior Vice President - Americas. In her new role, Dill will be responsible for all sales, marketing, and revenue optimisation efforts for the company’s growing portfolio of member hotels in north and south America. She will report directly to Geoff Andrew, the Chief Executive Officer of Worldhotels.
23. WORLDHOTELS and Amadeus launch Competition for Indian Travel Agents
WORLDHOTELS and Amadeus launch Competition for Indian Travel Agents. WORLDHOTELS, an established global hotel group for independent hotels and regional hotel brands, and Amadeus, a leading Global Distribution System (GDS), have launched a competition rewarding agents with a host of prizes for room bookings between April 1 and June 30. Agents making BAR or public rate bookings mater
24. Worldhotels Partners StarCite
StarCite a global supplier marketplace that connects meeting planners with hotels, destinations and venue suppliers, has partnered Worldhotels. The partnership will allow Worldhotels’ properties to increase brand awareness through strategic positioning and enhanced content within the StarCite Supplier Marketplace.

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