Worldhotels Partners StarCite

StarCite a global supplier marketplace that connects meeting planners with hotels, destinations and venue suppliers, has partnered Worldhotels.

The partnership will allow Worldhotels’ properties to increase brand awareness through strategic positioning and enhanced content within the StarCite Supplier Marketplace. Additionally, hotels that are part of the group can drive sales opportunities by reaching a broad audience of qualified leads and responding to RFPs quickly and efficiently.

Paulo Salvador, Global Vice President of Marketing and Sales at Worldhotels, said, “We are extremely pleased to partner with StarCite to provide a new source of revenue for our participating properties. Corporate group business is an important revenue stream for our hotels and StarCite’s online platform is an important leverage to take our meetings segment to the next level.”

Active Network’s event technology solutions power events organized by 10 of the top 15 financial organizations and technology corporations and 9 of the 15 largest pharmaceutical companies in the world.

In turn, Worldhotels’ portfolio now stretches to almost 500 properties in 250 destinations and 65 countries across the globe, with plans to add 80 new affiliate properties in 2012.

“Partnering with Worldhotels will allow us to significantly expand our Supplier Marketplace and provide more options for professional meeting planners looking for unique venues to host events worldwide,” said JR Sherman, Senior Vice President and Senior General Manager of the Business Solutions division at Active Network. “Through StarCite’s innovative meetings and events sourcing technology, we can provide Worldhotels’ properties with a host of programs to market their properties to prospective customers.”

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