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1. SilverNeedle Collection Targets 16 Hotels in Asia Pacific by 2016
SilverNeedle Hospitality has unveiled details of its newest venture, the ‘SilverNeedle Collection’. The ‘SilverNeedle Collection’ is a group of independently owned and branded luxury boutique hotels, each carefully selected for their uniqueness and attention to detail.
2. SilverNeedle Hospitality Launches New Loyalty Programme
SilverNeedle Hospitality has launched a new loyalty programme. SilverNeedle Select replaces the former cash-back The Escape Club programme and is now entirely digital. It does not even require enrollment, as that is is instantaneous when a guest makes a reservation through the SilverNeedle Hotels website.
3. SilverNeedle Hospitality Appoints New Managing Director and CEO
SilverNeedle Hospitality has appointed Mr. Iqbal Jumabhoy as Managing Director and CEO. SilverNeedle Hospitality, which currently manages over 4,000 keys in the Asia Pacific region, aims to expand its network to over 10,000 keys by 2016. As Managing Director and CEO, Mr. Jumabhoy will be driving growth of SilverNeedle Hospitality’s integrated offerings; investment, development and
4. SilverNeedle Hospitality Signs GDS Agreement
SilverNeedle Hospitality has entered into a Global Distribution System (GDS) partnership with property management system MyFidelio to launch its private-label chain code SD (SilverNeedle Destinations).
5. SilverNeedle Launches Promotion for Travel Agents
To celebrate the first anniversary since SilverNeedle Hospitality launched its private label chain code SD (for SilverNeedle Destinations) in the Global Distribution System (GDS), the company is running a competition to reward the highest booker through bona fide travel agencies with a three-night stay at any participating hotel.
6. SilverNeedle Partners Bangkok Airways FlyerBonus Programme
SilverNeedle Collection has partnered Bangkok Airways' FlyerBonus Programme. Bangkok Airways network covers Bangkok, Chiang Mai and Luang Prabang - destinations which are also home to SilverNeedle-member hotels including Riva Surya, 137 Pillars House and Kiridara.
7. SilverNeedle Hospitality Unveils Expansion Plans
SilverNeedle Hospitality's 'SilverNeedle Collection' which includes Riva Surya in Bangkok and 137 Pillars House in Chiang Mai, has unveiled plans to expand its portfolio of independently owned and branded luxury boutique hotels in Thailand and key Southeast Asian destinations to at least 15 properties by 2016.
8. SilverNeedle Donates Sports Shoes to School for Life Chiang Mai
In an initiative bridging two continents, SilverNeedle Collection this month donated 111 pairs of new sports shoes to the School for Life Chiang Mai, a charity that supports children living in difficult situations in Thailand. The initiative began in late August, when SilverNeedle Collection started a campaign to donate shoes on behalf of delegates at Luxperience 2013 instead of of

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