SilverNeedle Hospitality Unveils Expansion Plans

[HD video below] SilverNeedle Hospitality's 'SilverNeedle Collection' which includes Riva Surya in Bangkok and 137 Pillars House in Chiang Mai, has unveiled plans to expand its portfolio of independently owned and branded luxury boutique hotels in Thailand and key Southeast Asian destinations to at least 15 properties by 2016.

"Thailand especially is a key market for development and we are actively pursuing opportunities for hotels and resorts that are the right fit for the SilverNeedle Collection," said Iqbal Jumabhoy, MD and Group CEO of SilverNeedle Hospitality. "SilverNeedle Hospitality manages over 67 properties in Asia Pacific and offers an impressive array of hotel management and professional services that fulfill a need gap in the market from which owners can benefit. Thailand closed 2012 with a record 22.3 million tourist arrivals, and with an office strategically positioned in Bangkok and our global head office in Singapore, we are perfectly poised to begin this new phase of growth."

The SilverNeedle Collection is currently made up of three properties in South East Asia:

137 Pillars House, Chiang Mai - this boutique hotel revives the old world elegance of the orient and invites guests to enjoy exceptional modern day luxury.

Riva Surya, Bangkok - located along the Chao Phraya River in the heart of Bangkok.

Kiridara Luang Prabang, Laos - a boutique hotel scaled on a hillside and surrounded by native teak forests. It offers panoramic views of Mount Phou Si.

 "As owners ourselves, we recognize the requirements and different business cycles within the independent boutique hotel sector in the Asia Pacific region. It is with the foundation of this understanding that we have identified the need for a platform like SilverNeedle Collection," added Mr Jumabhoy. "Flexibility is key to the way we operate. From pre-opening to post-opening and beyond, owners can choose from a selection of operational and management services. We can effectively tailor solutions according to their specific needs while connecting them to our powerful sales and marketing platforms including our Global Distribution Network (GDS) code 'SD' and booking engine platforms thereby maximizing the potential of each individual hotel while continuing to retain their unique identity."

Riva Surya Hotel Bangkok - Premium Riva Room - HD Tour

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