SilverNeedle Donates Sports Shoes to School for Life Chiang Mai

In an initiative bridging two continents, SilverNeedle Collection this month donated 111 pairs of new sports shoes to the School for Life Chiang Mai, a charity that supports children living in difficult situations in Thailand.

The initiative began in late August, when SilverNeedle Collection started a campaign to donate shoes on behalf of delegates at Luxperience 2013 instead of offering customary corporate gifts.

For every appointment scheduled with delegates to the trade show held in Sydney on 2 – 4 September, SilverNeedle Collection donated two pairs of sports shoes to the School for Life Chiang Mai.

The school houses and educates children who have been affected by AIDS, natural disasters, abused or been forced into child labour, and provides not only for their basic needs, but also offers psychosocial support and medical care.

“SilverNeedle Hospitality is proud to be part of this effort that not only enhances the children’s well-being, but also brings together two groups that are very important to us - the Chiang Mai community and the Australian travel community,” said Mr Iqbal Jumabhoy, Managing Director & Group Chief Executive Officer of SilverNeedle Hospitality, which manages the SilverNeedle Collection. “The best payoff is undoubtedly the broad smiles on the children’s faces when they received the shoes.”