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1. Aimia Invests in AirAsia’s Big Loyalty Program
Aimia, a global leader in loyalty management headquartered in Canada, is in the process of acquiring a minority stake in Think Big, the owner and operator of Big – AirAsia and Tune Group’s loyalty program. Aimia will initially invest approximately (C$16 million) in Think Big, with up to an additional (C$7 million) to be invested if certain milestones are achieved by 31 December 201
2. Aimia to Exchange Minority Position in BigLife for Stock in AirAsia
AirAsia Group Berhad has signed a memorandum of understanding with Aimia Holdings UK II Limited for the proposed acquisition by AirAsia of the remaining 1,665,000 ordinary shares in BigLife Sdn Bhd which are not already held by the group. Published by TravelNewsAsia.com on 24 March 2021.
3. Air Canada Enters into Definitive Agreements to Acquire Aeroplan Loyalty Program
Air Canada, with the financial support of its partners, The Toronto-Dominion Bank (TD), Canadian Imperial Bank of Commerce (CIBC), and Visa Canada Corporation, has entered into a definitive share purchase agreement with Aimia for the acquisition of Aimia Canada Inc., owner and operator of the Aeroplan loyalty business.
4. Air Canada to Launch its Own Loyalty Program in 2020
Air Canada has confirmed that it will launch its own loyalty program when the commercial agreement with Aimia, the operator of Aeroplan, expires in 2020. Effective 30 June 2020, Aeroplan will no longer be the loyalty program for Air Canada. By operating its own loyalty program, Air Canada expects to be better able to strengthen its customer relationships and deliver a more consiste
5. Think Big Digital Appoints CEO
Think Big Digital has appointed Dato’ Eddy Leong as Chief Executive Officer. Think Big Digital is a joint venture between AirAsia, AIMIA and Tune Money that manages AirAsia BIG, the global loyalty programme for AirAsia and the Tune Group.
6. Air Canada Completes Acquisition of Aeroplan Loyalty Program
Air Canada has completed its acquisition of the Aeroplan loyalty business from Aimia Inc. The airline plans to launch a new loyalty program in 2020. When it does, Air Canada has said that Aeroplan Members' Miles will be honoured on a one-to-one basis in the new program.
7. CWT Appoints Laura Watterson as Senior Vice President - Global Talent & Rewards
CWT has appointed Laura Watterson as Senior Vice President, Global Talent & Rewards. Laura began her career at General Mills Inc in 2000 and has since held several positions of increasing responsibility, including Global Director of HR at Philips Electronics and VP Talent and Culture at Aimia.
8. Cross Signs Franchise Agreement for Seven Hotels in Japan
Cross Hotels & Resorts has signed a master franchise agreement with AB Accommo Company Limited for seven hotels in Japan. The hotels will have a total of 844 keys and are scheduled to open within the next four years. Published by TravelNewsAsia.com on 1 April 2021.

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