Air Canada has completed its acquisition of the Aeroplan loyalty business from Aimia Inc.
The airline plans to launch a new loyalty program
in 2020. When it does, Air Canada has said that Aeroplan Members' Miles will be honoured
on a one-to-one basis in the new program.
"Air Canada is creating an
industry-leading loyalty program that aims to provide unmatched
flexibility, choice and convenience for customers when it debuts
in 2020," said Calin Rovinescu,
President and Chief Executive Officer of Air Canada. "With our purchase of Aeroplan, we are taking a major
step forward on this transformational initiative by acquiring one
of Canada's most popular loyalty programs. For many Canadians,
given Aeroplan's privileged access to Air Canada, it is the next
best currency to the Canadian dollar."
"We are also now able to provide confirmation to
Aeroplan members that their existing Aeroplan Miles will be
honoured on a one-to-one basis in our new program. Finally, with
this transaction, customers will have certainty that they can
continue to earn and redeem Aeroplan Miles confident that their
existing Air Canada Altitude status and privileges are secure," Rovinescu