Air Canada has confirmed that it will
launch its own loyalty program when the
commercial agreement with Aimia, the operator of Aeroplan, expires
By operating its own
loyalty program, Air Canada expects to be better able to strengthen its
customer relationships and deliver a more consistent end-to-end
"The new program,
launching in 2020, will offer additional earning and redemption
opportunities, more personalized service and a better digital
experience for Air Canada customers," said Benjamin Smith,
President, Passenger Airlines. "Similar to
all of Air Canada's North American peers, by managing our own
loyalty program, we will be able to take better care of our
customers by making decisions in real time that address specific
needs. We're excited to take this next step
that delivers on our promise for continued investments in the
Canada's exclusive contract with Aimia remains in effect until its
June 2020 expiration date. Until then, Air Canada is committed
to business as usual by working closely with Aimia with the
objective of providing consistent service for Aeroplan members.
During this period, Aeroplan members can continue to earn
and redeem miles in accordance with the Aeroplan program:
- Before the new Air Canada program launches in June 2020, members
will be able to earn and redeem Aeroplan Miles for Aeroplan
Rewards, including flights with Air Canada and Star Alliance
partners in accordance with the Aeroplan program.
- After June
2020, miles earned from Air Canada and Star Alliance flights will
be credited to the new program, with customers able to redeem
those miles for rewards including Air Canada and Star Alliance
- Aeroplan miles earned up to June 2020 will
stay in Aeroplan members' accounts, and will continue to be
subject to the conditions of their program.
- Air Canada
intends to continue to offer Aimia redemption seats for Aeroplan
members after June 2020, with pricing competitive with other
third-party rewards programs.
- The airline's most frequent
flyers will continue to enjoy Air Canada Altitude status
recognition and its associated range of travel privileges, based
on their annual flight activities with Air Canada and the Star
Alliance member airlines. All Million Mile program qualification
activity and status will also be honoured in the new program.
- Air Canada intends to implement near-term improvements to Air
Canada Altitude and other elements of the customer experience.
"Doing the right thing for Air Canada's customers throughout
this transition period will be our guiding principle," said Mr.
Rovinescu, President and Chief Executive Officer of Air Canada.
Air Canada expects the net
present value of the program repatriation over a 15-year period to
exceed $2 billion.
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