SRS-WORLDHOTELS establishes Global Sales Office in China

SRS-WORLDHOTELS officially opened its new global sales office in Shanghai today. 

The move comes as part of an aggressive plan for China by SRS-WORLDHOTELS which has already seen the company announce three new members in mainland China in the past two months: the prestigious Garden Hotel Guangzhou, Landmark Hotel Shenzhen and Xiamen International Seaside Hotel.

“The new sales office will give SRS-WORLDHOTELS a pre-eminent position ahead of our competitors, and will enable our 450 members worldwide to benefit from the huge growth in outbound travel from mainland China,” said Roland Jegge, Vice President Asia/Pacific of SRS-WORLDHOTELS.

The World Tourism Organisation estimates that outbound visitors from mainland travel will increase from 12 million a year to 50 million by 2010.

“At the same time, our global network of sales offices will assist our member hotels in China to capture a large share of the incoming leisure and business travel to China, which is also increasing at a tremendous rate,” said Jegge.

SRS-WORLDHOTELS currently represents 17 member hotels in China.

Heading the new office in Shanghai as Director of Development and Sales is David Wang who has had sales and marketing experience with several hotels in China including The Peace Hotel and the Sofitel JJ Oriental Tower, and who was previously marketing director in Shanghai for Gulliver’s Travel Associates.