Thu, 21 January 2016

Starwood Signs Alpine Escape in Aspen

W Hotels Worldwide, part of Starwood Hotels & Resorts, will debut its second alpine escape - and first in North America - in Aspen.

The W Aspen and The Sky Residences at W Aspen are scheduled to open in time for the 2017 winter ski season.

W Aspen, formerly the Sky Hotel, will be developed by a joint venture between Sarpa Development and the hotels owner, Northridge Capital. Situated at the base of Aspen Mountain, W Aspen will provide skiers the ability to ski right into the hotel for craft cocktails and more after an exhilarating day on the slopes.

As one of the most stunning and vibrant year-round resort towns in the world, Aspen is a destination that has long been on our wish list, said Anthony Ingham, Global Brand Leader, W Hotels. We are thrilled to bring the W lifestyle to Aspen while simultaneously reinventing the traditional notion of an alpine escape. Were confident that combined with the brands unique programming and cutting-edge design, W Aspen will appeal to locals and international travelers alike.

W Aspen is being designed by award-winning design firm Nemaworkshop in partnership with Rowland+Broughton Architecture and Ws in-house design team.

Locally-inspired, this modern day mountain chalet will celebrate the spirit of Aspen, offering 88 guestrooms (including six suites) and 11 W-branded fractional residences.

An oversized split level Living Room (the brands alternative to the normal hotel lobby) reimagines the traditional hotel dining scene with a modern approach to dynamic cocktails and cuisine.

To complete the experience of the location, the hotel will feature a 1,600 square foot outdoor patio and a 12,000 square foot rooftop bar and pool, overlooking Aspen Mountain.

A full service ski shop will provide guests with equipment rentals and storage capabilities, while an 1,100 square foot FIT (the W brands modern gym concept) will aid travellers in staying in shape on and off the slopes.

David Jackson, President of Northridge Capital, said, "We have had an incredible 15-year run with The Sky Hotel, and believe the W brand represents the next step in the hotels evolution. W has truly perfected the art of mixing urban style with mountain spirit, and combined with a brand-new facility and thousands of square feet of public amenity space, W Hotels will bring a new energy to our destination, elevating the Aspen experience for both residents and visitors.

The Sky Residences at W Aspen will provide an opportunity to call both W and Aspen home, offering a residential product in one of the only slope-side addresses in the Aspen marketplace. 

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See other recent news regarding: Aspen, Starwood, Ski

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