[HD video below] Ms. Aye Kyi Kyi, Tourism Consultant for the
Myanmar Tourism Federation, gave a very good media presentation
during the ASEAN Tourism Forum 2016 in Manila, Philippines.
Despite Myanmar, without a doubt one of the most
countries in ASEAN, having enormous tourism potential, hotels in
the country experienced declines in occupancy (-11.9% to 49.9%)
and RevPAR (-4.8% to MMK101,719.01) in January 2016. ADR in the
country was up 8.0% to MMK203,849.50.
According to STR, demand in
the country has decreased year-on-year for 17 straight months,
leading to continued drops in RevPAR.
this video you can see most of the press conference which covers
visitor arrivals, tourism targets, number of hotels open and under
development, as well as Myanmar's overall tourism strategy for 2016