Suntec International Aiming for Landmark Year

Travel News Asia Latest Travel News Podcasts Videos Friday, 11 February 2011

[HD video below]  Since its May 2010 debut at IMEX 2010 in Frankfurt, Suntec International has signed on new partners including Vancouver Convention Centre and Adelaide Convention Centre for sales and marketing representations.

The Vancouver Convention Centre (VCC) representation contract was signed in August 2010, giving the new company its first client. As the sales and marketing representative in Asia for the premier North American venue, Suntec International will spearhead efforts to draw meetings and events in Asia to Vancouver.

The contract with Adelaide Convention Centre was secured in November, allowing Suntec International to extend its presence into the international market by adding the continent of Australia to its portfolio. The accord was inked at the ICCA Conference 2010 in Hyderabad, India.

We started 2010 with a bang, embarking on a venture that no Asian convention venue has considered. 2011 is going to be another landmark year as we leverage on our award-winning brand to expand our reach, said Pieter Idenburg, CEO of Suntec International. With the phenomenal growth across Asia, we are set to establish a network of venues as Suntec International serves as a bridge that links conference ideas and global venues.

The year ended with a new headquarters for Suntec International along Raffles Boulevard in Singapore, which has been used as a base to branch into the international MICE market. The location will serve its efforts to connect with partners, actively pursuing leads for its clients and boosting business for its clientele.

Suntec Internationals Chinese-speaking consultants will also help build a comprehensive database, riding on the enormous array of opportunities from China, a country that is set to be the worlds second-biggest economy this year.

Singapores immediate neighbours offer opportunities as well. It is in talks with Malaysia in its Economic Transformation Programme (ETP), a government effort to transform the country into a high-income nation by 2020.

More projects are in the pipeline as Suntec International is in the final stages of discussions with two venues for consultancy contracts.

Chu Pui Wia, Director of Sales and Marketing (International Business Development), said, Asia's MICE industry is on the cusp of a regional transformation and Suntec International is well-positioned to capitalise on the task at hand. We are also set to tap the opportunities in the emergent China markets as we are poised to implement more strategic initiatives to further expand our footprint.

With Asia now a key driver of the global economic recovery, Suntec International is set to benefit from its growth and infrastructure build-out and analysts are confident the tourism/hospitality and services industries will remain robust. With increasing exposure to foreign markets and strong growth prospects, Suntec International is well placed for a solid 2011.

At the ITB Asia in Singapore last year, ASIA Travel sat with Pieter Idenburg, CEO of Suntec International and asked him what the "international" version of Suntec was all about.

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