Vancouver Convention Centre Establishes Presence in Asia

Travel News Asia Latest Travel News Podcasts Videos Friday, 6 August 2010

[HD video below] Suntec International has signed a contract with the Vancouver Convention Centre (VCC), a premier venue in North America. Under the agreement, Suntec has been appointed the exclusive sales and marketing representative to spearhead efforts in drawing more meetings and events from Asia to Vancouver.

The partnership provides a platform for a comprehensive portfolio of services that includes indepth research, feasibility studies, recommendations and formulated sales and marketing strategies. Additionally, Suntec International, serving as the representative for Vancouver Convention Centre, will meet potential clients and pitch Vancouver as a destination and the convention centre as a premier venue to meet in North America. Vancouver Convention Centre will tap on Suntec Internationals vast network of client companies for sales and marketing representation and other exposure-increasing opportunities that will greatly broaden the reach and visibility of VCC in Asia.

We are excited to be collaborating with Suntec International for sales and marketing representation in Asia. This representation agreement is one of Vancouver Convention Centres strategies to expand its global footprint and to tap into new areas of potential growth, particularly in Asia, said Claire Smith, Vice President of Sales and Marketing, Vancouver Convention Centre. The key factor in choosing Suntec International is its pioneering experience and proven business model [in Suntec Singapore]. This partnership is well placed to take us to the next level, Ms Smith continued, and will enable us to take on new and exciting opportunities in the region and beyond, giving us the ability to showcase the beauty of Vancouver as a destination. In making this move to enter the Asian market, it makes sense to utilise the proven and successful services that Suntec International offers for sales and marketing representation to avoid reinventing the wheel.

The award-winning Vancouver Convention Centre is a green-designed, state-of-the-art facility on the waterfront in downtown Vancouver. Opened in 1987, the facility comprises of two uniquely designed buildings: Vancouver Convention Centre East and West. The venue covers 1.2 million square feet (111,500 square metres), or four city blocks, with the West building built 60% on land and 40% over water. The facilitys strong commitment to environmental sustainability and green technology can be found in every corner of the venue; from its living roof, seawater heating and cooling, on-site water treatment and even fish habitat built into the foundation. The city's scenic location makes it a tourist destination, perfectly balanced by a vibrant, urban downtown inhabited by world-class restaurants, hotels and shopping.

The initiatives at Suntec International will be spearheaded by Ms Chu Pui Wia, Director of Sales and Marketing (International Business Development).

HD Video Interview with Mr. Pieter Idenburg CEO of Suntec International

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