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1. Midwest Airlines launch Customer of New Merchandising Solution from Sabre
Midwest Airlines launch Customer of New Merchandising Solution from Sabre. Sabre has launched a new merchandising solution through its Distribution Merchandising Suite, which will allow airlines to differentiate and sell premium airline seats in a coach class aircraft cabin. This follows on the heels of the launch of Sabre Branded Fares just last week. Sabre integrates these mercha
2. Airlines Must Deliver More Data-Led, Targeted Merchandising
According to new research released this week by Amadeus, personalisation is essential to drive future merchandising revenues for airlines, with tailored bundles of both airline and partner services potentially increasing a traveller’s basket size by between €30 and €35. Thinking like a retailer: Airline merchandising, a research report commissioned by Amadeus and written by consult
3. Hainan Airlines Signs Merchandising Agreement with Travelport
Hainan Airlines has become the latest carrier to sign up for Travelport’s Rich Content and Branding merchandising technology – a key component of the Travelport Merchandising Platform. When launched later in the year, Travelport Rich Content and Branding will enable airlines to have control of how their flights and ancillaries are visually presented and described on travel agency s
4. Air China to Participate in Travelport’s Rich Content and Branding Program
Air China has signed a new merchandising agreement with Travelport which will see Air China participate in Travelport’s Rich Content and Branding program, the newest airline merchandising technology under the Travelport Merchandising Platform umbrella.
5. Online Travel Agencies Sell 85% More Ancillaries and Fare Families
Online travel agencies (OTAs) spearheaded a dramatic shift towards online merchandising this year. In the first three quarters of 2015, Amadeus IT Group saw an 85% increase in the amount of ancillaries being sold via travel agencies. This trend suggests that OTAs are becoming a big player in the merchandising market.
6. Vistara Signs Distribution and Merchandising Agreement with Travelport
India’s newest full service carrier - Vistara, a joint venture between Singapore Airlines and Tata Sons, has signed a distribution and merchandising agreement with Travelport which will see Vistara distribute all of its fares and offering through Travelport’s Travel Commerce Platform. This means that Travelport-connected agents worldwide will have seamless access to search, compare
7. Singapore Airlines launches online merchandising solution with Amadeus e-Travel
Singapore Airlines launches online merchandising solution with Amadeus e-Travel.
8. Travel Agents Now Testing Sabre’s Airline Merchandising Solution
Sabre has launched its seamless merchandising solution with Air New Zealand, leveraging industry technology standards, including Electronic Miscellaneous Document (EMD), so travel agents can shop, book and fulfill the airline’s ancillaries in the Sabre global distribution system (GDS).

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