Singapore Airlines launches online merchandising solution with Amadeus e-Travel

Singapore Airlines (SIA) recently launched Amadeus e-Travel Flex Pricer on singaporeair.com. This online merchandising solution will offer SIA best-in-class availability, faring, and shopping capabilities to its international and domestic travellers. 

Singapore Airlines carries roughly 15.9 million passengers across a route network of 60 desintations in 32 countries.

Amadeus e-Travel standalone merchandising solution, based on Amadeus e-Travel Flex Pricer, can easily be integrated into an airlines existing infrastructures to reduce costs and increase time-to-market. This solution enables airlines to implement their new faring strategies, to manage and display real-time availability, structure and manage fares and fare families.

Additionally, this solution is available in 23 languages off-the-shelf and provided SIA the ability to offer 7 languages (English, French, Deutsch, Chinese Traditional, Chinese Simplified, Japanese and Korean) to their end-users in the region to extend their market reach quickly and cost efficiently.

Amadeus e-Travel Flex Pricer technology allows users to see applicable fare options across different times, fare classes and dates on a single screen, offering users a broad choice between price, schedule and fare flexibility.

Jérôme Destors, Commercial Director of Amadeus e-Travel, said, “We are proud to be a technology partner with a prestigious airline that prides itself on delivering customer excellence like ourselves. With our experience in serving the e-commerce needs of over 60 airlines, I am confident that Singapore Airlines will appreciate the continuous improvements that we regularly deliver in our solutions.”

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