Sabre has launched its seamless merchandising
solution with Air New Zealand so
travel agents can shop, book and fulfill the airline’s ancillaries
in the Sabre global distribution system (GDS).
The first ancillary fare Air New Zealand will
make available to Sabre Connected travel agents is pre-paid bags.
Over time, the carrier is expected to add other ancillaries into
the Sabre GDS.
Using this technology framework, Sabre’s
merchandising capabilities for airlines and travel agents allow
the sale of any airline product or service in an automated process
fully integrated into travel agents’ workflow, allowing them to
quickly and efficiently serve travelers.
In addition to helping airlines quickly bring
new products and services to the marketplace, the use of
industry-developed technology standards also allows travel agents
to easily market and sell airlines’ offerings by efficiently
managing the increasingly complex world of comparison shopping.
With ARC certification completed, select travel agents are
now testing the solution in the US. Sabre is completing BSP
certification for Australia and New Zealand and will begin agency
testing once BSP certification is complete.
“Sabre’s focus is to develop innovative
solutions that meet the needs of our travel agency and airline
customers. Expanding our merchandising capabilities is another way
we help airlines increase revenues and get closer to their
customers, while maintaining the streamlined operational
efficiencies important to travel agents,” said Hans Belle, Vice
President and General Manager, Sabre Travel Network - Asia
Pacific. “Air New Zealand has been a terrific collaborator on this
breakthrough new merchandising solution and we applaud them for
leading the way in using industry technology standards.”
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