Travel Agents Now Testing Sabre’s Airline Merchandising Solution

Sabre has launched its seamless merchandising solution with Air New Zealand so travel agents can shop, book and fulfill the airline’s ancillaries in the Sabre global distribution system (GDS).

The first ancillary fare Air New Zealand will make available to Sabre Connected travel agents is pre-paid bags. Over time, the carrier is expected to add other ancillaries into the Sabre GDS.

Using this technology framework, Sabre’s merchandising capabilities for airlines and travel agents allow the sale of any airline product or service in an automated process fully integrated into travel agents’ workflow, allowing them to quickly and efficiently serve travelers.

In addition to helping airlines quickly bring new products and services to the marketplace, the use of industry-developed technology standards also allows travel agents to easily market and sell airlines’ offerings by efficiently managing the increasingly complex world of comparison shopping.

With ARC certification completed, select travel agents are now testing the solution in the US. Sabre is completing BSP certification for Australia and New Zealand and will begin agency testing once BSP certification is complete.

“Sabre’s focus is to develop innovative solutions that meet the needs of our travel agency and airline customers. Expanding our merchandising capabilities is another way we help airlines increase revenues and get closer to their customers, while maintaining the streamlined operational efficiencies important to travel agents,” said Hans Belle, Vice President and General Manager, Sabre Travel Network - Asia Pacific. “Air New Zealand has been a terrific collaborator on this breakthrough new merchandising solution and we applaud them for leading the way in using industry technology standards.”

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