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1. AirAsia Launches BIG Fixed Points
AirAsia has launched AirAsia BIG Fixed Points, which will enable all AirAsia BIG members to redeem AirAsia flights across the whole groups network on a fixed amount of BIG Points. The AirAsia BIG Fixed Points will allow guests to know how far they are able to travel with the amount of BIG Points they have earned, as the BIG Fixed Points are categorized according to flight duration
2. Seoul Snow Jam and FIS Snowboard World Cup Big Air
Seoul Snow Jam and FIS Snowboard World Cup Big Air. Taking place from December 11 to 13, Seoul Snow Jam will feature a freestyle snowboarding show and Big Air match, together with diverse festivities for the citizens and visitors. The FIS Snowboard World Cup Big Air Competition will be held on the last day of the event. This is the first time for an Asian city to host the Big Air W
3. AirAsia Expands Loyalty Programme to Singapore
AirAsia has expanded its loyalty programme, BIG, to Singapore. BIG allows travellers to accumulate loyalty points, which they can redeem for free flights and other AirAsia add-ons such as baggage and Hot Seats. To enhance the loyalty benefits, BIG has also partnered with local giants, DBS Bank and StarHub, where customers from both brands can also convert their reward points to BIG
4. Hilton HHonors Partners AirAsia BIG
Hilton HHonors has partnered AirAsia BIG, the low cost airlines loyalty programme. The partnership allows members of both AirAsia BIG and Hilton HHonors to earn BIG Points and HHonors Points when they stay at any of the more than 4,200 hotels and timeshare properties within the Hilton Portfolio around the globe.
5. AirAsia launches Big Sale Promotion
AirAsia launches Big Sale Promotion. AirAsia is launching another Big Sale promotion, promising more destinations at even lower fares than the previous Big Sale which was held in August 2009. The booking period is from 3 March to 7 March 2010 for travel between 25 September 2010 an 13 February 2011.
6. Think Big Digital Appoints CEO
Think Big Digital has appointed Dato Eddy Leong as Chief Executive Officer. Think Big Digital is a joint venture between AirAsia, AIMIA and Tune Money that manages AirAsia BIG, the global loyalty programme for AirAsia and the Tune Group.
7. Worldhotels Joins AirAsias Big FFP
Worldhotels has partnered AirAsias frequent flyer programme, Big. AirAsia Big is Worldhotels first loyalty partnership with a low-cost airline in Asia, bringing the groups total number of frequent flyer programmes to 25. Launched in 2011, the AirAsia Big programme currently has over 14 million members from 150 different countries worldwide.
8. Aimia Invests in AirAsias Big Loyalty Program
Aimia, a global leader in loyalty management headquartered in Canada, is in the process of acquiring a minority stake in Think Big, the owner and operator of Big AirAsia and Tune Groups loyalty program. Aimia will initially invest approximately (C$16 million) in Think Big, with up to an additional (C$7 million) to be invested if certain milestones are achieved by 31 December 201

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