TravelNewsAsia.com
Tue, 5 March 2019

Malaysia Airlines Becomes Official Partner of Team MAS

Malaysia Airlines has signed a MOU with the Ministry of Youth and Sports Malaysia (MYOS), The National Sports Council of Malaysia (NSC) and The National Sports Institute of Malaysia (NSI) to become the official airline partner of Team MAS.

Team MAS is a flagship partnership programme for all of the sports assets under the MOYS, NSC and NSI and it is equivalent to the Olympic Partner Programme (TOP) of the International Olympic Committee.

Chinese player tackles Malaysia during the Rugby Sevens Olympic Games Qualifiers in Hong Kong in 2015. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

The sponsorship is the first of its kind, whereby a global Malaysian brand is associating itself with the current and future world-class Malaysian athletes, para-athletes, and upcoming junior athletes.

Team MAS aims to present the nation's sports assets from a commercial angle, unlocking the high value of sports and the emotional connection it has with fans and followers. This is in line with the new government’s efforts to raise funds for sports and to cultivate a commercial-friendly sports industry in Malaysia.

Malaysia kicks for goal during the Rugby Sevens Olympic Games Qualifiers in Hong Kong in 2015. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

Malaysia’s national carrier is the first company and brand to join Team MAS and will carry the title “Team MAS Official Airline Partner” flying the athletes to and from their competitions on the world stage.

 With a total value of RM10 million per year, the partnership will last for four years, with key milestones including SEA Games Manila 2019 in Philippines, Tokyo 2020 Olympics in Japan, Asian Games 2022 in Hangzhou, China and Commonwealth Games 2022 in Birmingham, England.

Group Chief Executive Officer (GCEO) of Malaysia Airlines, YBhg. Captain Izham Ismail, said, “Just like the athletes, Malaysia Airlines is the nation’s flag bearer across the world. This partnership signifies our overall support for the development of sports for the country. By using Team MAS as the uniting factor, we acknowledge that sports and the support for Team MAS transcend race, religion, age, and cultural differences. We look forward to a mutually beneficial relationship that not only empowers the athletes, officials, and organizers but also reiterates our commitment towards building the nation.”

Rugby pictures: Pictures from 2019 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2016 Cathay Pacific / HSBC Hong Kong Sevens, Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015, Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong Kong, Pictures of Singha Thailand Sevens 2015, Pictures from the 2013 British & Irish Lions Tour in Hong Kong, Pictures of Hong Kong Sevens 2014, Pictures of Hong Kong Sevens 2013, Pictures of Chartis Cup 2012 and Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2012.

See latest HD Video Interviews, Podcasts and other news regarding: Malaysia Airlines, Sport Tourism, Sport, Malaysia.

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also receive the daily news service by WhatsApp, stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Latest Travel News
Advertising
Advertising
Copyright © 1997-2019 TravelNewsAsia.com