World Rugby has launched a new ‘Women in
Rugby’ brand identity and ‘Try and Stop
Us’ global campaign aimed at driving increased participation and engagement among
fans, audiences, players and investors in the women’s game.
The global campaign, developed with the support of national
unions and regions, uses striking imagery and the inspiring
stories of 15 women and girls involved in rugby at all levels of
the game from around the world, who are ‘unstoppable’. They have
challenged barriers to participation and demonstrated how rugby
has empowered them to get where they are today, both on and off
Today (22 May), the World Rugby Council will
convene with 17 female members in position for the first time –
the largest- ever representation of women on Council – following
the transformational governance reform that was introduced in 2017 as a result of World Rugby’s ambitious strategic global action
plan, Accelerating the global development of women in rugby
Women’s rugby is experiencing unprecedented growth around the world.
Participation levels are at an all-time high with 2.7 million
players globally – making up more than a quarter of the global
playing population – and a 28% increase in registered
players since 2017.
For the second year running, more
young girls have got into rugby globally than boys and more than
40% of rugby’s 400 million fanbase are now female.
World Rugby Chairman Sir Bill Beaumont said, "We
firmly believe that the development of women in rugby is the
single greatest opportunity for our sport to grow in the next
decade. Not only is women’s rugby experiencing unprecedented growth
around the world but we are well on the way to realising our
vision of a more equitable game for all through the implementation
of our ambitious strategic women’s action plan, which is having a
transformational effect on all areas of the game. From
the highest levels of the sport’s governance to grassroots
participation, we are wholly committed to driving gender-balance
and ensuring that women have equal opportunities both on and off
the field, driving increased involvement and engagement in the
women’s game from fans, audiences, players and investors."
The campaign has
already transcended the world of rugby, gaining support from high
profile individuals from the wider sporting and international
community, including 39-time Grand Slam tennis champion Billie
Jean King, International Olympic Committee President Thomas Bach
and Dame Heather Rabbatts DBE, the first female independent
director of The Football Association.
World Rugby Chief Executive, Brett Gosper, said, "The campaign – Try and
Stop Us – is a call to action designed to drive engagement with
the women’s game by showcasing unstoppable women in rugby around
the world. It focuses on celebrating the unique values of rugby
and aligns with our overarching message, Rugby Builds Character.
We want to communicate to every female across that globe, that
when you choose to start playing rugby, it has the power to make
Pictures from 2019 Cathay Pacific / HSBC Hong
Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2016 Cathay Pacific / HSBC Hong
Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015,
Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong
Pictures of Singha Thailand Sevens 2015,
Pictures from the 2013 British & Irish Lions Tour in Hong Kong,
Pictures of Hong Kong Sevens 2014,
Pictures of Hong Kong Sevens 2013,
of Chartis Cup 2012 and
Cathay Pacific / HSBC Hong Kong Sevens 2012.