AirAsia has expanded its online offering to
include flights on other airlines.
Thanks to a partnership with travel technology
company Kiwi.com, destinations such as London, Dubai, Madrid and
Auckland are now available to the more than 50 million unique
monthly users who choose to book flights, hotels, activities and
more on airasia.com.
Tony Fernandes, airasia.com CEO, said, “When we
started AirAsia as a low-cost airline back in 2001, I never
thought one day we would be selling our competitors. But if
there’s one thing I’ve learned, it’s never say never. Never say
never and believe the unbelievable. Today, with the help of
Kiwi.com, we are reinventing ourselves as more than just an
airline, bringing to life our vision for airasia.com to be the
region’s one-stop travel shop.”
AirAsia’s website users
can now book travel on more than 100 airlines to
destinations currently not served by AirAsia, including Europe,
Australia, New Zealand, the Middle East and the Americas.
Rajiv Kumar, airasia.com Head of Airline
Distribution, said, “In addition to the strategic partnership with
Kiwi.com, which is focused on content and technology sharing, we
are also exploring opportunities to partner directly with airlines
and companies who complement our existing network and travel
services beyond Asia Pacific.”
The campaign comes off the back of the company’s
reorganisation, which separates AirAsia’s airline operations from
its travel and lifestyle arm, airasia.com.
Since the reorganisation was announced in August
this year, more than 700 Allstar staff have been recruited, and in
addition to being based across Asia Pacific, a new airasia.com
campus will open in central Kuala Lumpur early next year.
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