TravelNewsAsia.com
Thu, 8 March 2018

Ling Nan Hospitality and Compass Edge Launch LN Global Hotel Alliance

Ling Nan Hospitality and Compass Edge have co-founded a new alliance.

 The two companies, together with partners China Southern Airlines and GZL Travel Services, used the Guangzhou International Travel Fair (GITF) on 1 March 2018 to launch the LN Global Hotel Alliance.

The alliance consists of 4 pillars. Compass Edge represents hotels outside of mainland China, Ling Nan Hospitality represents a large number of hotels in China - such as The Garden Hotel and the China Hotel in Guangzhou, China Southern Airlines is the air segment of the alliance while GZL represents the travel services product.

Anita Chan, CEO of Compass Edge. Click to enlarge.

The number of loyalty members under the four brands amounts to more than 46 million Chinese travellers.

“LN Global Hotel Alliance is one-of-a-kind,” said Anita Chan, CEO of Compass Edge. “All 4 pillars are 100% complimentary to each other with no overlapping and no conflict of interest.”

The LN Global Hotel Alliance already has more than 100 founding hotel members in over 13 countries and 30 cities.

Compass Edge hotels such as Chroma Hospitality, the Crown Regency and The Bellevue Resort in Philippines; The Trans Resort Bali, the SenS Hotel & Spa as well as The Damai in Indonesia; The Emblem Hotel Prague and the Presidential Serviced Apartments London in Europe; as well as the trendy Hotel Icon in vibrant Hong Kong are all founding members of the LN Global Hotel Alliance.

“Loyalty is the name of the game for the future. However, it is extremely difficult for a standalone property to be in the loyalty game, especially in China. Chinese people buy from those they know and trust. Now, overseas independent hotels can get that trust endorsement from the three most reputable China travel brands via LN Global Hotel Alliance, and LN Global Hotel Alliance only,” Anita added.

Ling Nan Hospitality and Compass Edge have co-founded a new alliance. The two companies, together with partners China Southern Airlines and GZL Travel Services, used the Guangzhou International Travel Fair (GITF) on 1 March 2018 to launch the LN Global Hotel Alliance. Click to enlarge.

Moving forward, LN Global Hotel Alliance will put together lifestyle experience travel products for high net worth Chinese travellers to experience the world.

“LN Global Hotel Alliance is not just a hotel loyalty program. We no longer just sell hotel rooms. It is an innovative concept to bring the experiences that Chinese travellers are looking for and present them in the Chinese digital ecosystem that Chinese people use. We are excited we are first to do this in this scale,” said Anita. “It is also important to stress that unlike OTAs, we do not want to sign up every hotel in the world. Far from it, we limit the number of hotel members in each location so that we can provide them with better service and a larger presence in this hugely important market place.”

Compass Edge offers online solutions to independent hotels around the globe. It is a niche service provider offering cost-effective branding solutions for hotels to establish an online presence targeting the booming Chinese FIT market. As one of the co-founders of LN Global Hotel Alliance, Compass Edge is the exclusive partner to sign up overseas independent hotels for LN Global Hotel Alliance.

Latest videos and podcasts: Russian Helicopters CEO Press Conf., Four Seasons Hotel KL, Luxury Yachts - Simpson Marine, Sailing in Thailand - Ocean Marina, Disabled Sailing Thailand, Sky Marine Group Thailand, Compass Edge Finland, Korean Air, Korean Food and Soju, Asia Pacific Aviation Industry Update, Crowne Plaza Changi Airport Singapore, What is a Moxy Hotel?, Plastic, Climate Change and Sustainable Tourism, JW Marriott Phuket, Sustainable Hotels - Crowne Plaza Changi Airport, Saving Boracay Island, Philippines, Sustaining Tourism, Sustainable Hotels - JW Marriott Phuket, Diving in Phuket, Anthony Lark Explains PHIST, Raya Heritage Resort, Chiang Mai, Pattana Golf Club & Resort, Sriracha, airBaltic A220-300, Jake Needham, Dell Precision 7730 Mobile Workstation and Dusit Thani Bangkok - Is It Really Going to Close?.

See latest HD Video Interviews, Podcasts and other news regarding: Compass Edge.

Subscribe to our Latest Travel News Daily Email Free of Charge by simply entering your email address to the right. You can also stay updated with our RSS Feed Free Travel News RSS Feed and even add the travel news to your website. Have questions? Please read our travel news FAQ.
     
Latest Travel News
Advertising
Advertising
Copyright © 1997-2018 TravelNewsAsia.com