Ling Nan Hospitality and Compass Edge have
co-founded a new alliance.
The two companies, together with partners China
Southern Airlines and GZL Travel Services, used the Guangzhou
International Travel Fair (GITF) on 1 March 2018 to launch the LN
Global Hotel Alliance.
The alliance consists of 4 pillars. Compass Edge
represents hotels outside of mainland China, Ling Nan Hospitality
represents a large number of hotels in China - such as The Garden
Hotel and the China Hotel in Guangzhou, China Southern Airlines is
the air segment of the alliance while GZL represents the travel
The number of loyalty members under the four
brands amounts to more than 46 million Chinese travellers.
“LN Global Hotel Alliance is one-of-a-kind,”
said Anita Chan, CEO of Compass Edge. “All 4 pillars are 100%
complimentary to each other with no overlapping and no conflict of
The LN Global Hotel Alliance already has more
than 100 founding hotel members in over 13 countries and 30
Compass Edge hotels such as Chroma Hospitality,
the Crown Regency and The Bellevue Resort in Philippines; The
Trans Resort Bali, the SenS Hotel & Spa as well as The Damai in
Indonesia; The Emblem Hotel Prague and the Presidential Serviced
Apartments London in Europe; as well as the trendy Hotel Icon in
vibrant Hong Kong are all founding members of the LN Global Hotel
“Loyalty is the name of the game for the future.
However, it is extremely difficult for a standalone property to be
in the loyalty game, especially in China. Chinese people buy from
those they know and trust. Now, overseas independent hotels can
get that trust endorsement from the three most reputable China
travel brands via LN Global Hotel Alliance, and LN Global Hotel
Alliance only,” Anita added.
Moving forward, LN Global Hotel Alliance will
put together lifestyle experience travel products for high net
worth Chinese travellers to experience the world.
“LN Global Hotel Alliance is not just a hotel
loyalty program. We no longer just sell hotel rooms. It is an
innovative concept to bring the experiences that Chinese
travellers are looking for and present them in the Chinese digital
ecosystem that Chinese people use. We are excited we are first to
do this in this scale,” said Anita. “It is also important to
stress that unlike OTAs, we do not want to sign up every hotel in
the world. Far from it, we limit the number of hotel members in
each location so that we can provide them with better service and
a larger presence in this hugely important market place.”
Compass Edge offers online solutions to
independent hotels around the globe. It is a niche service
provider offering cost-effective branding solutions for hotels to
establish an online presence targeting the booming Chinese FIT
market. As one of the co-founders of LN Global Hotel Alliance,
Compass Edge is the exclusive partner to sign up overseas
independent hotels for LN Global Hotel Alliance.