World Rugby has appointed Nippon TV, NHK and J
SPORTS as Rugby World Cup 2019 broadcast rights-holders for Japan.
In total, 31 matches will be on-free-to-air broadcast, including
the opening match between Japan and Russia on 20 September, the
final on 2 November and all of Japanís matches.
With organisers recording impressive ticket demand ahead of Asiaís
first Rugby World Cup, it is anticipated that the domestic market
will return figures that will smash records set at Rugby World Cup
2015 where Japan enjoyed their best-ever campaign.
England 2015, the cumulative audience across Japan increased by 59
million from 2011, delivering a record rugby audience of 25
million viewers for Japan's match against Samoa. The total
15-minute reach was a record 31 million.
Chairman, Bill Beaumont, said, "Rugby World Cup 2015 set new
standards of rugby broadcast innovation and delivery, providing
fans in a record number of nations with every unforgettable moment
from the most compelling and competitive tournament to date. We are excited about this deal for the Japanese rights, not
just because it ensures that the nationís top sports broadcasters
are involved, but that with a strong free-to-air component it will
guarantee the biggest domestic broadcast footprint for a Rugby
World Cup and therefore what is likely to be a record audience. We look forward to working in partnership with Nippon TV, NHK
and J SPORTS to tell the story of what promises to be a very
special and game-changing Rugby World Cup 2019 in Japan."
Rugby World Cup 2015 set new viewership and coverage records in 27
markets, including Japan, as 16,000 hours of action was watched by
70% of the viewing population in key markets underscoring World
Rugby's strategy of prioritising free-to-air over pay TV in
Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2016 Cathay Pacific / HSBC Hong
Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015,
Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong
Pictures of Singha Thailand Sevens 2015,
Pictures from the 2013 British & Irish Lions Tour in Hong Kong,
Pictures of Hong Kong Sevens 2014,
Pictures of Hong Kong Sevens 2013,
of Chartis Cup 2012 and
Cathay Pacific / HSBC Hong Kong Sevens 2012.
Rugby World Cup,