In 2017, the Hong Kong Rugby Union (HKRU)
reached a tipping point as for the first time, attendance at
outside stadium events celebrating the world-famous Cathay
Pacific/HSBC Hong Kong Sevens exceeded the 120,000 cumulative
spectators inside the stadium over the event weekend.
This year the HKRU, with the support of Hysan
Development and co-title sponsors HSBC and Cathay Pacific, is
keeping the ball rolling by bringing the fun and excitement of the
world’s best rugby party to the streets of Hong Kong with a
three-week-long Hong Kong Sevens Festival at Lee Gardens in
Causeway Bay will once again be transformed into rugby central
with the festival held just a drop kick away from the Hong Kong
Stadium in the heart of Hong Kong’s premier shopping and
The Cathay Pacific/HSBC Hong Kong Sevens
Festival will celebrate sevens fever for three weeks (24 March – 8
April) culminating in the 43rd staging of the Sevens (6-8 April at
the Hong Kong Stadium) with a full slate of fan-friendly
activities for both rugby diehards and those new to the game.
Cathay Pacific/HSBC Hong Kong Sevens FanWalk
(6-8 April) – an amazing range of entertainers, street artists,
music and performers will entertain fans and shoppers, all around
Lee Gardens, indoors and on the street, through this year’s Sevens
weekend, along with food and drink options.
Easter Rugby (30 March – 2 April, 10am-2pm)
- Youngsters will get the chance to experience
rugby and build some basic skills at junior rugby coaching clinics
run by coaches and players from Hong Kong and some special
international guests, from the visiting teams. It all takes place
on the fourth floor of Hysan Place.
EGGsentially Art! Rugby Edition (30 March – 2
April) – an Easter weekend celebration including international
cultural performances, international team visits, and a locally
focused egglette and milk tea festival, all in front of Lee
E-Sports (3-8 April)
– on the 4th floor of Hysan
Place, an all-action gaming arena will be home to an E Sports
competition featuring fan favourite games including NBA 2K18 and
FIFA 18, as well as a new Flight Simulator game from partners DJI.
Determined players will compete in a tournament, with heats on 3-6
April proceeding into knockout stages over the weekend of 7-8
April and culminating in a grand final on 8 April.
Wolfpack Ninja Championship (6-8 April)
assault course challenge modelled on the popular American
television series and created by two former successful American
ninjas, the Wolfpack Ninja Championship puts young people (ages 6
to 16) through their paces in the hunt for Hong Kong’s top young
ninjas! In collaboration with Wolfpack,
the action takes place in front of Lee Gardens One, with heats 6-7
April and finals on Sunday, 8 April. Registration is on the day, on
a first-come, first-served basis.
StreetMAZE Hunt (24 March – 8 April) – street
art pop-ups around Lee Gardens celebrating Hong Kong culture.
Download the HK Sevens app and play the StreetMAZE hunt for a
chance to win prizes.
Catch all of the rugby on live screens and
mingle with the Hong Kong Rugby Union’s team of rugby legend
ambassadors during the event weekend at the Sevens Clubhouse (6-8
April), in Seasons restaurant at Lee Garden Two. Enjoy great deals
on drinks with four Carlsberg beers or two glasses of Sacred Hill
wine for just HK$100.
The team of corporate sponsors behind the
Sevens, including Cathay Pacific, HSBC, Cigna, Kukri, Marriott and
Carlsberg, will also be running a variety of fan-friendly
engagements for all ages.
On 24 March, public and media will get a taste
of the festival at the official event launch, which will include
the announcement of the Hong Kong Men’s and Women’s national
sevens squads participating in the Hong Kong men’s and women’s
sevens tournaments; and a sneak preview of all the exciting
activities at the Festival over the 16 days. The afternoon will
also see rugby players, celebrity ninjas and local lion dance
professionals mingling and showcasing their athletic prowess.
Tiffany Lam, Director of Marketing & Customer
Experience at Hysan Development, said that Lee Gardens is ready to
welcome everyone: “The Sevens Festival is where we all get to be a
part of Hong Kong's greatest annual party. We are confident that
we have lined up activities to keep the whole family entertained
and excited for three weekends, and we look forward to hosting as
many people as possible.”
Sam Pinder, General Manager of the Hong Kong
Sevens for the HKRU, said, “We are very excited that our long-term
goal to share the Sevens with the whole community continues to be
met with a warm public response. After the success of our FanWalk engagement
last year, this year’s Festival will add even more colour and fun
to this vibrant weekend, while bringing the world’s best rugby
party to one of Hong Kong’s highest-traffic shopping and
entertainment destinations in Causeway Bay visited by millions of
locals and tourists each year.”
Other planned entertainment at the festival,
including a full schedule of music and major fan-focused
initiatives will be announced shortly, along with the latest news
on in-stadium entertainment, including the much anticipated
announcement of the international bands entertaining the crowd
Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2016 Cathay Pacific / HSBC Hong
Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015,
Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong
Pictures of Singha Thailand Sevens 2015,
Pictures from the 2013 British & Irish Lions Tour in Hong Kong,
Pictures of Hong Kong Sevens 2014,
Pictures of Hong Kong Sevens 2013,
of Chartis Cup 2012 and
Cathay Pacific / HSBC Hong Kong Sevens 2012.