Ethiopian Airlines has renewed its current
distribution agreement with Sabre and signed up for a suite
of new technology solutions that will help the airline support its
rapid growth rate.
Consistently posting record profits
for the past seven years, Ethiopian Airlines has been using
Sabre’s technology for its core reservations, network planning and
ecommerce since 2005.
Ethiopian Group CEO, Mr. Tewolde GebreMariam, said, “Our focus
towards availing the latest IT and travel system solutions is one of the pillars in our long term growth
plan, Vision 2025. Consequently, we have made huge investments in
IT to create a seamless passenger experience.
Sabre’s technology partnership and expertise has been
invaluable, which is now further flourishing with cutting-edge
technology that helps us ensure better customer experience and
remain to be an airline of choice among travelers around the
“Ethiopian Airlines is one of aviation’s most
compelling success stories, having overcome industry challenges to
drive rapid and sustained growth on a continent where
profitability in aviation is extremely rare,” said Dino Gelmetti,
vice president, Airline Solutions, Sabre. “For more than a decade,
Sabre’s technology has been helping Ethiopian Airlines maximize
profits and offer a network of flights more extensive than any
other African airline. As a result, it is now spearheading the
African aviation industry and is a benchmark of success for other
carriers on the continent and beyond.”
The next phase of
development for Ethiopian Airlines is in enhancing its passenger
experience. Among the new technology that Ethiopian Airlines will
introduce is Sabre’s Intelligence Exchange.
Airlines currently sit
on a goldmine of data, yet only use 12% of it to engage with
passengers; Intelligence Exchange enables airlines to turn that
remaining 88% of data into actionable insights.
Armed with a 360
degree view of each passenger, airlines can then offer individual
travelers services that are uniquely relevant to them – increasing
sales of ancillaries.
“80% of flights to, from and within Africa are
operated by non-African airlines,” added Gelmetti.
“This move helps Ethiopian to better focus on understanding the
individual needs of its passengers, while remaining to be an
airline of choice among travelers. By implementing new
customer-centric technology that can enhance the travel experience
through contextual engagement, Ethiopian Airlines can win
passengers from its rivals while experiencing up to a 10% increase
in revenue generated from ancillary sales.”
Videos from/about Sabre include:
Sabre Airline Solutions - Exclusive HD Video
Interview with Dasha Kuksenko,
Philippine Airlines First to Use Sabre's AirVision Commercial Analytics. Exclusive HD videos (9) from Sabre's
APAC 2016 including
Wade Jones, Senior Vice President of Marketing and Strategy at
Sabre Travel Network,
Roshan Mendis, Senior Vice President - Sabre Asia Pacific,
Anupam Bokil, Vice President of Product and Technology - Sabre
Travel Network Asia Pacific,
John Samuel, Senior Vice President of Design at Sabre,
Tang, CEO of XCOR Space Expeditions Asia and
MD of JW Marriott Hotel Beijing and The Ritz-Carlton, Beijing
as well as
Three Presentations from Sabre's Travel Technology Exchange (TTX)
2016 in Beijing and
Brief Introduction to Sabre Airline Solutions by Greg Gilchrist.
Plus we have many more:
See other recent