EY Becomes Principal Partner of British & Irish Lions 2017 Tour of New Zealand

EY, a global consulting firm, has become a Principal Partner of The British & Irish Lions for the 2017 Tour of New Zealand.

EY will bring its digital and analytical expertise to The Lions to help bring the tour and the world's best loved touring team to life for rugby fans around the globe.

“We're extremely excited to be working with the Lions to enable sports fans and commercial partners to further engage with the 2017 Tour to New Zealand. As a business we identify very closely with the values of rugby and it's fantastic to be able to build on our successful Rugby World Cup 2015 partnership with such an iconic and unique challenge in the modern sporting era,” said EY's Global Vice Chairman, Advisory Services, Norman Lonergan. “The Lions in New Zealand is something special and will be a tremendous test of what a high performing team can achieve in a high-pressure environment. The Lions embodies what EY brings to its clients – a range of diverse expertise, experience and character that, together with the right strategy and analysis, can build a better working world through the highest performing teams.”

The 2017 British and Irish Lions tour to New Zealand will take place in June and July 2017.

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