LG G5 to Debut in South Korea on 31 March; U.S.A. on 1 April 2016

LG Electronics’ brand new modular smartphone, the LG G5 will debut in South Korea tomorrow (31 March) and the United States on 1 April, followed by countries in Europe, Asia and the Middle East, among others.

The LG G5 features dual 78 and 135-degree camera lenses for ultra wide angle shots, an Always-on Display that requires no button-pressing to get the latest information and Dolby Digital Plus and 7.1 channel audio.

“Since its unveiling at MWC, we’ve heard from many who say they’ve been waiting for a phone like the G5,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives.”

To promote the new smartphone, LG has called on Jason Statham, the popular action star of movies such as The Italian Job, Snatch, and Lock, Stock and Two Smoking Barrels, among others.

Produced on location in Los Angeles with creative agency partner Energy BBDO, the commercial will portray Jason Statham experiencing the G5 in what LG says are “exciting and fun ways”. Every character in the commercial is portrayed by Statham, an amusing mise-en-scene consistent with the G5’s Life’s Good when you Play More tagline.

“I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” said Jason Statham. “I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.”

The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page starting 1 April 2016 (Korea Standard Time).

Companion Devices

The following companion devices will be available in select markets at the time of the G5 rollout or soon after:

- CAM Plus

- LG Hi-Fi Plus with B&O PLAY (with pouch)

- 360 VR

- 360 CAM (with case)

- Rolling Bot

- TONE Platinum

- H3 by B&O PLAY

Approximately 200 carriers and operators worldwide have committed to offer the G5 in their local markets. 

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