Premier Inn has expanded its rapidly growing
portfolio of hotels to Germany with the soft opening of the 210-room
Frankfurt Messe Premier Inn next to the Messe Exhibition Ground.
The hotel is just a short bus or train ride away
from Frankfurt’s main station and sights of the city such as Römerberg Square, Paul’s Church and Zeil shopping mile.
Rooms feature an ultra-comfy, pillow-top Hypnos
bed supported by over a thousand pocket springs, free WiFi, tea
and coffee making facilities, air conditioning, choice of pillows,
blackout curtains, soundproof walls and a showerroom.
Mark Anderson, Managing Director for Commercial,
Property and Premier Inn Germany, said, “Opening our fantastic
Frankfurt Premier Inn – our first hotel in Germany – kicks off our
national expansion programme. Our official opening for the site
will be in April but in the interim we wanted to welcome our first
guests, get their feedback and incorporate that where possible.
The feedback so far has been very positive ... We have established
a German business and a significant capex budget which we’re using
to drive momentum and build our development pipeline.”
Since announcing its expansion into the German
hotel market, Premier Inn has secured around 600 new rooms in 3
new sites into its pipeline and is looking to open six to eight
hotels in the first few years.
In October last year, Premier Inn completed a
deal on a new 205-bedroom site in Munich, due to open in late 2018
/ early 2019.
Premier Inn is also expanding within Asia
Pacific. You can learn more about its expansion plans within South
East Asia by watching the HD video below.
Premier Inn's Expansion
Plans for Asia Pacific
Exclusive HD video interview with Linda Muhlis,
Head of Sales and Marketing for Premier Inn in Indonesia. In this
video, filmed at the
ASEAN Tourism Forum (ATF) 2016 in Manila, Philippines we talk
about the group and its expansion plans within the Asia Pacific
region. We discuss rates, what Premier Inn is about and whether
Whitbread will also be bringing their exciting and relatively new
hub by Premier Inn brand to Asia, and if so when. All that and
much more in the video below. See also:
More Videos from ASEAN Tourism Forum (ATF) 2016.