British & Irish Lions Unveil ‘Untouchable’ Jersey

The new British & Irish Lions kit was revealed as a giant 'untouchable' jersey hologram appeared over the London city-scape on Monday evening.

The kit will be worn by the British & Irish Lions players in the highly anticipated 2017 tour of New Zealand.

The jersey has been positioned as 'untouchable' until players have earned the right to wear it with a call up to the Lions Squad.

Warren Gatland, Head Coach of the British & Irish Lions, said, “To see the jersey projected like that was great. The Lions jersey is iconic and for it to be unveiled in such a different and unique way for the public was very special.”

The match jersey features new innovations to give Lions players the edge, including the introduction of water resistant technology for the winter conditions they can expect.

Available to purchase today, the Pro jersey features Vaposhield technology and the same styling as the match jersey worn by the players but cut with a straighter fit, while the Classic version specifically incorporates Vapodri technology and a relaxed fit for added supporter comfort. An identical version of the match jersey worn by the players in New Zealand will be made available in 2017.

Canterbury CEO, Chris Stephenson, said, “Canterbury are proud to be the first brand to reveal the new British & Irish Lions match jersey in a truly 'untouchable' way. No player past or present will touch the jersey until they have been selected to represent the Lions. Canterbury have over 110 years' experience in rugby and, like the British & Irish Lions, understand how important this jersey is to the players that wear it on the pitch and the supporters who wear it in the stands.”

Canterbury's global HQ is in Stockport, England.

The best pictures that we have been able to find of the 'untouchable' jersey, is on Sports Direct here (and no, that's not an affiliate link). The Sports Direct site has images which you can enlarge, and shows more of the jersey's special details than any of the other sites we looked at, including Canterbury's.

Rugby pictures: Pictures from 2019 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2016 Cathay Pacific / HSBC Hong Kong Sevens, Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015, Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong Kong, Pictures of Singha Thailand Sevens 2015, Pictures from the 2013 British & Irish Lions Tour in Hong Kong, Pictures of Hong Kong Sevens 2014, Pictures of Hong Kong Sevens 2013, Pictures of Chartis Cup 2012 and Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2012.

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