Gillette an Official Sponsor of British & Irish Lions 2017 New Zealand Tour

Gillette has been confirmed as an Official Sponsor for the British & Irish Lions 2017 tour of New Zealand.

Gillette will be bringing the partnership to life in all major retailers across the UK with consumer competitions, offering the chance to join the 2017 Tour in New Zealand, as well as experience the action back at home.

British & Irish Lions Chief Operating Officer, Charlie McEwen, said, "We are very proud to have Gillette as an Official Sponsor for the 2017 Tour to New Zealand. We know that the squad will need to be at its best to achieve success in New Zealand and Gillette's passion for innovation to help men be the best they can resonates with us. There are a lot of similarities between the Lions and Gillette and we are excited about the partnership and bringing this to life."

Gillette & Venus Brand Manager Matt Thomas said, "Our rich sporting heritage combined with the strong values of the Lions put us in a great place to create an exciting campaign which we will activate nationwide during 2017."

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