Tune Hotels has signed marketing collaboration
agreement with Plateno Hotels Group which will see 14 Tune Hotels
properties in Asia, Australia, England and Scotland, featured on Plateno’s booking engine.
Guangzhou-based Plateno is one of
China’s leading hospitality groups, operating over 2,000 hotels
under five different brands across more than 300 cities across the
country. Plateno also operates one of China’s largest hospitality loyalty
programmes with over 80 million members who travel for business and
leisure, domestically and overseas.
Tune Hotels Group CEO,
Mark Lankester, said, “We are delighted
to be working with Plateno on this outbound cross marketing
collaboration. As more mainland Chinese citizens begin to look towards outbound travel to see and experience different parts of
the world, the question is who do they rely on? This is a natural
synergy whereby Plateno will be able to help their members in their outbound journeys by recommending hotels overseas that are
in the same category as, for example, their 7Days Inn brand.”
A total of 97 million China residents travelled out of the
country last year, a 16.8% increase from a year before. As of
August this year, the year-on-year increase for the corresponding
period is a staggering 17%.
“China historically is a very
important market for us and we have already been a natural choice
for mainland Chinese due to the connectivity provided by our
sister companies, AirAsia and AirAsia X. This collaboration takes
it to the next step in providing easy, simple ways in which the Plateno and 7 Days Inn members can choose trusted hotels in web
properties within which they feel wholly comfortable,” added Lankester.
To celebrate its collaboration with Plateno,
Tune Hotels has launched a special promotion exclusively for members
of the Plateno Club that was officially launched this week. Until 30 September 2014, Plateno Club members will be able to book
Tune Hotel rooms from as low as RMB61 all-in per night only at
plateno.com. A limited number
of rooms are available at this rate and at a first come, first served basis.
Terms and conditions apply.
one hotel in Kuala Lumpur that opened in 2007, Tune Hotels has
grown into a current network of 45 Tune Hotels that are available
for booking across Malaysia, Indonesia, Thailand, the Philippines,
England, Scotland, Australia, India and Japan.