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Ritz-Carlton Launches Mobile App

Travel News Asia Latest Travel News Podcasts Videos Thursday, 3 May 2012
 

[HD video below] Ritz-Carlton has launched a mobile app that goes well beyond basic hotel search and reservation functionality, initiating a distinctive experience before a hotel visit has even begun.

Most notably, The Ritz-Carlton App includes Presidential Tips. As president of the luxury hotel company, Herve Humler has seen and experienced all that is so unique and exquisite about Ritz-Carlton hotels – from a secluded garden in Sanya to a one-of-a-kind Viennese crystal chandelier in Doha, he shares his favorite tips about each hotel with consumers.

“In my role, I am fortunate to be able to visit all of our stunning locations around the world,” said Herve Humler, president and COO . “I want to enrich a Ritz-Carlton experience for our guests further with details about the things I have found to be quite memorable and marvelous in my travels. With The Ritz-Carlton App I can now do that very easily and in real-time.”

To learn Presidential Tips, guests use the App to scan a QR code at the time of check-in.

In addition, The Ritz-Carlton App will debut with 20 hotels providing QR code experience tours on-property. Examples among the first hotels to launch are:

- The Ritz-Carlton, Kapalua, where guests can participate in a cultural art tour led by QR codes that will allow them to learn more about the hotel’s art collection.

- The Ritz-Carlton, Hong Kong [see video below], where guests will be able to learn more about beverage pairings at the highest hotel in the world.

- The Ritz-Carlton, Berlin, where young guests will be able to enjoy a digital scavenger hunt, led exclusively by QR codes and clues at each stop.

-- The Ritz-Carlton New York, Battery Park, the hotel’s signature 10-year anniversary cocktail will be served on a napkin that features a special QR code; it holds the cocktail’s recipe for guests to take home with them.

The unique aspects of the App don’t stop at exclusive tips and tours. GPS technology also allows the application to recognize when a guest has arrived at a Ritz-Carlton and can provide location specific advice, information and even exclusive offers. With the tap of the finger, guests can learn more about local area culture and customs, concierge tips and even the hotel’s art collection. The App also integrates The Ritz-Carlton World Concierge global recommendations from Four Square, the social media platform. New destination and landmark tips are populated by Ritz-Carlton Concierge experts all over the world every week.

Engaging the capabilities of the App, guests can also easily keep up with a resort’s activity calendar so they’ll never miss a beverage tasting, s’mores roast or activity for the children. And, just in case they need reminding, they can enable push notifications directly to the App’s message mailbox.

Ritz-Carlton Hong Kong Room and Swimming Pool - HD

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