Some of the world’s top international hotel
groups will have a strong presence at ITB Asia 2012, which will be
held from 17-19 October at The Sands Expo and Convention Center,
Marina Bay Sands, Singapore.
According to event organiser Messe Berlin
(Singapore), major hospitality groups such as Starwood Asia
Pacific Hotels and Resorts, Meliá Hotels International, Fairmont
Raffles Hotels International, Hyatt Hotels and Resorts, Hilton
Worldwide, Wyndham Hotel Group and Far East Hospitality have
Pan Pacific Singapore has also come on board for
the first time and will be the Official Partner Hotel for ITB Asia
“Asia has become one of the world’s most
important travel markets and many hotel chains are now focusing on
growing their presence aggressively in this region. ITB Asia,
despite being the youngest travel trade show in Asia, is also one
of the fastest growing in the region and will provide an
invaluable platform of networks and knowledge for the whole travel
and tourism industry to exchange insights and business leads,”
said Nino Gruettke, Executive Director of ITB Asia.
Scott Swank, General Manager Pan Pacific
Singapore said, “The hotel industry is becoming an increasingly
integral part of the travel value-chain, and we very much look
forward to showcasing our properties across Asia Pacific at this
year’s show. With our hotel currently
under transformation and set to open for business in
September, the timing for ITB Asia couldn’t be better.”
Overall exhibitor bookings for this year’s show
are also up 33% from 2011. In addition, there’s a 60% increase in
exhibitor booth space bookings compared to last year.
Marina Bay Sands has more than tripled its exhibition space, and
Las Vegas has doubled it. Indonesia returns with a larger presence, with Bali Village, which has more than
doubled its space.
First-time exhibitors at this year’s show
include the Catalan Tourism Board and Tourism Solomon Islands.
Phuket Tourist Association will
be setting up a dedicated pavilion at this year’s show.
Last year, the show attracted more than 7,500
attendees, representing over 90 countries.
ITB Asia is also a
partner event of TravelRave, a mega travel and tourism festival
week organised by the Singapore Tourism Board.
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