Faced with the inevitability of a venue change
after eight successful years, Phuket Raceweek organisers, Image
Asia Events, has concluded multi-year deals with new Title
Sponsor, Cape Panwa Hotel and Host Venue Sponsors, Cape Panwa
Hotel and Kantary Bay Hotel.
Online registration for Cape Panwa Hotel Phuket
Raceweek 2012 opened today (30 April) with a special offer for
early bird entrants.
“Cape Panwa Hotel and its sister property,
Kantary Bay Hotel, on the tip of Cape Panwa in the southeast of
the island, will give us the opportunity to lift the standards of
Phuket Raceweek even higher than before, while introducing some
welcome new elements – such as Cape Panwa Hotel’s stunning beach
and beachside gardens,” said Image Asia’s MD, Grenville Fordham.
“This agreement means that we continue to race in the same waters
in and around Chalong Bay that are so popular with regatta
participants, that we keep our signature ‘one regatta, one venue’
format – and that we have security of venue beyond 2012.”
According to Fordham, the Cape Panwa Hotel deal
is testimony to the attraction of Phuket Raceweek as a commercial
sponsorship platform. “This is not a charitable deal. Cape Panwa
Hotel owners, Kasemkij Hotels, have taken a commercial decision
and expect a return on their investment. We’ve spent the last few
months ironing out the details with their senior management to
ensure that they, the regatta organisers, the participants and
other sponsors all get the value they should expect,” he said.
Cape Panwa Hotel Phuket
Coming into its ninth year, Cape Panwa Hotel
Phuket Raceweek comprises four days of world-class yacht racing
and five nights of beachside parties – all captured for
international TV broadcast to 140 million households.
Panwa Hotel Phuket Raceweek, run over six or seven classes
including Racing, Multihull, Cruising and Bareboat Charter, has
gained a reputation for its competitive racing for the serious
boats and fun courses around the islands for the less serious racers. It is also the first event on the 2012/2013 Asian Yachting
Grand Prix Circuit.
“We’re excited to be partnering with one of the region’s
top regattas as it goes into its ninth year,” said Tirawan
Pangsrivongse, Kasemkij Hotels’ Project Development Manager. “Sports tourism is the fastest growing sector in the
global travel and tourism industry and Phuket is the sports
tourism centre for Thailand. Leisure yachting and yacht racing are
at the pinnacle of high-end sports tourism and this new
partnership is a perfect fit with our position in the market. We
look forward to showcasing our two Phuket properties, Cape Panwa
Hotel and Kantary Bay Hotel to regatta participants and associated
media this July.”
Lining up alongside Cape Panwa Hotel in
one of the top sponsorship slots is worldwide regatta sponsor,
Mount Gay Rum, who used the 2011 regatta as the Thailand a launch
platform. After the success
of their 2011 participation, they have increased their investment
this year, returning as Presenting Sponsor.
See other recent news regarding: